MAD Conversations
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
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MAD Conversations
Latest Episodes
The Making - Episode 7
A luxury brand can run perfect creative and still contradict itself, just by choosing the wrong place to run it.In Episode 7 of The Making, Abeiku takes on Part Eight of Rules for the Marketing Communication Executive by Prof. R...
The Making - Episode 6
You can have the sharpest strategy in the room and still put out beautifully executed irrelevance.In Episode 6 of The Making, Abeiku takes on Part Seven of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hin...
The Making - Episode 5
Tecno ran the same phone twice. One campaign got five entries. The other got 200 million impressions.In Episode 5 of The Making, Abeiku takes on Part Six of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hin...