MAD Conversations
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
New episodes weekly.
Subscribe to stay ahead in marketing.
MAD Conversations
Latest Episodes
How A Few Seconds of Sound Became Decades of Memory | The Closing Argument
How did a few seconds of sound become decades of memory?That was the question. This is the answer.In eleven episodes, I sat across producers, artists, marketers, regulators, and consumers each one holding a different piece o...
The Competitive Weapon: How Ghana's Biggest Brands Use Music to Win Market Share
Evans Kwofie has built brands inside some of the most competitive marketing environments in Ghana. From Diageo Ghana where he worked on Star Beer and Guinness, to Kasapreko where he ran marketing for Alomo Bitters, to Unilever, and now as Head ...
%20(1).png)
How Jingles Create Brand Recall: Lessons From Campaigns That Have Worked
Three product-spec jingles. Three failures. Less than five people participated in the last one. And then one decision, to stop selling the phone and start selling the feeling produced 200 million impressions, 5,000 dance entries, and 240% of a ...
.png)
The Digital Sound Revolution: How Technology Is Transforming Music in Advertising
The rules of music in advertising have changed. The question is whether brands, agencies, and artists are ready.In this episode of MAD Conversations, Abeiku Dadson sits down with Eli-Daniel Wilson, a digital strategist and marketi...
.png)
What Happens When A Brand Song Becomes a Cultural Asset (The Case of Club Beer’s Pata Pata Jingle) | Michael Gordon
The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most Ghanaians think of when someone say...
