MAD Conversations
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
New episodes weekly.
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MAD Conversations
Latest Episodes
The Making - Episode 10
What if the most important thing you build in your career isn’t a campaign, a brand, or even a successful career; but who you become while building them?In Episode 10 of The Making, Abeiku explores the final chapter of
The Making - Episode 9
Trust is the one thing every brand, agency, and marketing leader depends on. Lose it, and even the best strategy can fall apart.In Episode 9 of The Making, Abeiku explores Professional Relationships & Crisis Communic...
The Making - Episode 8
Every marketer wants a seat at the executive table but very few speak the language that gets them there.In Episode 8 of The Making, Abeiku breaks down Campaign Performance Measurement & Analytics from Part Nine of Rules for the Marke...