MAD Conversations
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
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Podcasting since 2026 • 5 episodes
MAD Conversations
Latest Episodes
Adonko Fa Me Ko: The Love Song That Became Ghana's Biggest Bitters Anthem
Everyone in Ghana knows the Adonko jingle. Almost nobody knows the man who made it.Dr. Yaw Stone wrote Adonko Fa me kɔ as a love song in 2013, and it flopped. Three years later he received a call, and without a brief, a contract, and a l...
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Season 1
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Episode 4
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1:29:01
He Made 300+ Jingles. You Know Them All. You Don't Know Him | Fred Kyei Mensah (Fredyma)
Before the ad ends, a note has found you. Not by chance but by design. Behind every jingle that made you hum, buy, or believe, there was an engineer who understood that sound is not decoration, it is a science and strategy.For over four ...
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Season 1
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Episode 3
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1:58:43
Sound Engineer : The Music in Your Head is Not An Accident. I Engineered It | Roger Ebo Quansah (QAL-NEL)
Before the hit record, before the brand anthem, before the ad that makes you stop scrolling, there was someone in a room, shaping every single sound you heard.In this episode, Abeiku Dadson sits down with Roger Ebo Quansah, sound enginee...
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Season 1
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Episode 2
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1:15:42
Before The Jingle: Ghana's Ancient Advertising Blueprint as Told by a Musicologist. | Dr. Fiagbedzi
Before jingles, before radio, before television - there was the town crier.In this episode, Abeiku Dadson sits down with Dr. Eyram Fiagbedzi, a musicologist and traditional music scholar to trace the origins of advertising communi...
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Season 1
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Episode 1
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53:02
Pilot Episode - Why Every Ghanaian Ad Has A Song (Music in Ghanaian Advertising)
Before the guests, the case studies, and the deep dives — this is where MAD Conversations begins.Season 1 is dedicated to one question: how has music shaped the way brands speak to Ghanaians? From the earliest radio jingles to the hiplif...
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Season 1
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14:34
