MAD Conversations
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
New episodes weekly.
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Episodes
12 episodes
How A Few Seconds of Sound Became Decades of Memory | The Closing Argument
How did a few seconds of sound become decades of memory?That was the question. This is the answer.In eleven episodes, I sat across producers, artists, marketers, regulators, and consumers each one holding a different piece o...
The Competitive Weapon: How Ghana's Biggest Brands Use Music to Win Market Share
Evans Kwofie has built brands inside some of the most competitive marketing environments in Ghana. From Diageo Ghana where he worked on Star Beer and Guinness, to Kasapreko where he ran marketing for Alomo Bitters, to Unilever, and now as Head ...
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How Jingles Create Brand Recall: Lessons From Campaigns That Have Worked
Three product-spec jingles. Three failures. Less than five people participated in the last one. And then one decision, to stop selling the phone and start selling the feeling produced 200 million impressions, 5,000 dance entries, and 240% of a ...
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The Digital Sound Revolution: How Technology Is Transforming Music in Advertising
The rules of music in advertising have changed. The question is whether brands, agencies, and artists are ready.In this episode of MAD Conversations, Abeiku Dadson sits down with Eli-Daniel Wilson, a digital strategist and marketi...
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What Happens When A Brand Song Becomes a Cultural Asset (The Case of Club Beer’s Pata Pata Jingle) | Michael Gordon
The Club Beer Pata Pata jingle has been in Ghanaian living rooms and airwaves for over three decades. It outlasted agencies, survived a legal dispute, was blocked by the FDA, and is still the first thing most Ghanaians think of when someone say...
After The Jingle: The Truth Nobody Expected
For five episodes, MAD Conversations has heard from the composers, the producers, the sound engineers, and the regulators. The people who built Ghana’s most iconic jingles and the people who approved or rejected them.This time, we hit to th...
After The Jingle: The Rules Nobody Told You
Ghana's advertising industry generates billions each year and operates with almost no legal framework to protect brands, agencies, artists, or consumers.In this episode of MAD Conversations, Andrew Ackah, CEO of Dentsu Ghana and Presiden...
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Adonko Fa Me Ko: The Love Song That Became Ghana's Biggest Bitters Anthem
Everyone in Ghana knows the Adonko jingle. Almost nobody knows the man who made it.Dr. Yaw Stone wrote Adonko Fa me kɔ as a love song in 2013, and it flopped. Three years later he received a call, and without a brief, a contract, and a l...
He Made 300+ Jingles. You Know Them All. You Don't Know Him | Fred Kyei Mensah (Fredyma)
Before the ad ends, a note has found you. Not by chance but by design. Behind every jingle that made you hum, buy, or believe, there was an engineer who understood that sound is not decoration, it is a science and strategy.For over four ...
Sound Engineer : The Music in Your Head is Not An Accident. I Engineered It | Roger Ebo Quansah (QAL-NEL)
Before the hit record, before the brand anthem, before the ad that makes you stop scrolling, there was someone in a room, shaping every single sound you heard.In this episode, Abeiku Dadson sits down with Roger Ebo Quansah, sound enginee...
Before The Jingle: Ghana's Ancient Advertising Blueprint as Told by a Musicologist. | Dr. Fiagbedzi
Before jingles, before radio, before television - there was the town crier.In this episode, Abeiku Dadson sits down with Dr. Eyram Fiagbedzi, a musicologist and traditional music scholar to trace the origins of advertising communi...
Pilot Episode - Why Every Ghanaian Ad Has A Song (Music in Ghanaian Advertising)
Before the guests, the case studies, and the deep dives — this is where MAD Conversations begins.Season 1 is dedicated to one question: how has music shaped the way brands speak to Ghanaians? From the earliest radio jingles to the hiplif...
