Sound Engineer : The Music in Your Head is Not An Accident. I Engineered It | Roger Ebo Quansah (QAL-NEL)

Before the hit record, before the brand anthem, before the ad that makes you stop scrolling, there was someone in a room, shaping every single sound you heard.

In this episode, Abeiku Dadson sits down with Roger Ebo Quansah, sound engineer and music producer, to go behind the glass and into the craft that most people never see but everyone is affected by. The mix. The frequency. The silence between the notes. None of it is accidental.

The conversation digs into what it actually means to engineer sound for brands, what separates a good jingle from a great one, how Ghana's music and advertising industries are evolving together, and why the emotional power of audio is one of the most underestimated tools in a marketer's arsenal.

And then there is the question that runs through every second of this episode; if you have ever heard a song and felt something before you even understood why that was not by chance, someone built that moment specifically for you.

For every creative director, brand manager, musician, and marketer working in Ghana today, this conversation is a reminder that sound is strategy.

This is MAD Conversations. Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.

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Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/

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