Search as a Channel
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
Search as a Channel
Latest Episodes
Bot Blocker Might Be Killing Your Visibility
The tool you installed to keep automated scrapers away from your content may also be blocking Google from seeing your site. Rankings do not crash overnight. They erode quietly while teams blame the wrong thing.This episode covers how de...
ChatGPT Ads Are Not Search Ads.
Ads inside ChatGPT are not paid search with a new interface. They are the start of a new market where brands compete for presence in the conversations that shape buying decisions.This episode covers the first public benchmark of sponsore...
Why Topic Ownership Wins AI Search
If your search strategy still revolves around winning one keyword at a time, you may be optimizing for a market that no longer exists. The brands winning now are the ones automated answers treat as the default across an entire category.T...
Optimizing for the Agentic Web
What happens when the most valuable visitor to your website is no longer a person? Artificial intelligence is moving from reading the web to acting on it, and sites built only for humans risk becoming invisible.This episode explores how ...