Search as a Channel
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
Search as a Channel
Latest Episodes
The Faceless YouTube Era Is Ending
YouTube is done rewarding faceless, AI cranked video. It now favors real human presence, quietly rewriting the playbook for every brand and agency chasing video reach.
Brand Is the New Backlink
AI search no longer rewards the links you build. It rewards the brands it already trusts. This episode unpacks why brand is becoming the new backlink, how AI assembles its trusted sources topic by topic, and the practical moves search leaders s...
How Google Search Profiles Are Redefining Brand Entities
Google Search profiles just made brand identity a ranking layer. Learn why entity authority now beats page optimization, and how to engineer trust before AI search leaves you behind.
The Intent Compression Era Is Here
What if the biggest shift in search is not where people click, but whether intent still predicts behavior at all? AI Overviews have turned the results page from a launchpad into a destination, flattening user behavior across every query type. T...
Front Door to Search
Google's biggest Search update in 25 years isn't AI Mode. It's the new Intelligent Search box that reshapes the customer journey before users hit enter. We unpack why this is a structural shift for marketing leaders, who's most at risk, and the...