Search as a Channel
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
Search as a Channel
Latest Episodes
Portability Is the Metric Search Leaders Need Now
Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all three engines, while more th...
When AI Can't Tell You Apart from Your Competitors
Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your competitors and summarize you all away. If you lead ...
Search Volume Is Dying
Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing territory, and that is a dangerous place to ...
The Agentic Web Is Coming for Your Marketing Stack
If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't just answering questions anymore. It's learni...
Google Agent Is Here
What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on the web on behalf of real users. This isn't a...