Search as a Channel
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
Episodes
16 episodes
Portability Is the Metric Search Leaders Need Now
Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all three engines, while more th...
When AI Can't Tell You Apart from Your Competitors
Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your competitors and summarize you all away. If you lead ...
Search Volume Is Dying
Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing territory, and that is a dangerous place to ...
The Agentic Web Is Coming for Your Marketing Stack
If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't just answering questions anymore. It's learni...
Google Agent Is Here
What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on the web on behalf of real users. This isn't a...
Server Logs Are the New Search Data
Your analytics aren't showing you what AI is actually doing on your site, and that blind spot has real business consequences. This episode breaks down the growing gap between AI crawler ingestion and actual citation or retrieval, why server-sid...
The Ask Maps Era Is Here
Google Maps just got a conversational AI layer and it changes the game for local search. This episode breaks down Ask Maps, Google's new Gemini-powered discovery feature, and what it means for agencies still running the old local SEO playbook. ...
TikTok Is the New Search Engine
Your SEO strategy has a blind spot, and it's costing you consideration share before Google ever enters the picture.TikTok has quietly become one of the most powerful discovery layers in digital marketing and most brands are still treatin...
Content Formats That Win LLM Citations
The search funnel isn't just shrinking. It's collapsing into a single conversation. A buyer asks an AI to compare options, surface deal breakers, and reduce risk and the model returns an answer that cites a handful of sources and moves on. Your...
Authority Lives on LinkedIn
LinkedIn just became one of the most important search channels in B2B marketing. Most teams are still using it like it's 2019.While traditional SEO gets squeezed by AI Overviews and zero-click searches, LinkedIn has quietly turned into a...
Stop Treating YouTube Like Social
While everyone's debating what AI is doing to Google, a different search engine is quietly becoming one of the most valuable organic channels in digital marketing.YouTube processes over 3.5 billion searches every day. It's deeply integra...
AI Search Is Reshaping Revenue
The traffic numbers look fine. The revenue story is more complicated.AI-powered search is no longer coming, it's already reshaping how users find information, evaluate brands, and decide what to buy. AI search traffic is up over 500% yea...
AI Is Driving Revenue. You’re Not Seeing It.
Your leads are coming from AI. Your attribution model has no idea.As more consumers turn to ChatGPT, Google AI, and other large language models to research products and make decisions, a growing portion of your pipeline is being influenc...
Prune the Dead Weight
More content isn't always better. Sometimes it's the problem.Most websites grow the same way pages get published to meet immediate needs, then never touched again. Blog posts drift. Landing pages go stale. Duplicate content piles up. And...
AI Search Is Being Measured Wrong
Everyone's tracking AI search. Almost no one is tracking it correctly.As AI platforms like ChatGPT, Google AI, Claude, and Grok take over how people discover and evaluate brands, marketing teams are scrambling to monitor every prompt var...