Full Fat Marketing
Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.
Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.
Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.
Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing.
If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why.
New episodes every weekday.
Full Fat Marketing
Latest Episodes
Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy
Why do people happily pay premium prices for some brands while ignoring cheaper alternatives? In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justificati...
Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy
Discounts can boost sales fast… but they can also train customers to never pay full price again. In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand valu...
Rude Health Marketing: How Healthy Food Became Cool
Healthy food branding used to feel like a punishment. In this episode of Full Fat Marketing, Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marketers...
Why Customers Ignore Your Content (It’s Not the Algorithm)
In this episode of Full Fat Marketing, Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room.Using Chipotle as a real brand example, she unpacks why ...
Why Going Viral Isn’t a Growth Strategy (What Little Moons Got Right)
In this episode of Full Fat Marketing, Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not build a stable busin...