Full Fat Marketing
Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.
Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.
Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.
Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing.
If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why.
New episodes every weekday.
Episodes
36 episodes
Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy
Why do people happily pay premium prices for some brands while ignoring cheaper alternatives? In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justificati...
Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy
Discounts can boost sales fast… but they can also train customers to never pay full price again. In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand valu...
Rude Health Marketing: How Healthy Food Became Cool
Healthy food branding used to feel like a punishment. In this episode of Full Fat Marketing, Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marketers...
Why Customers Ignore Your Content (It’s Not the Algorithm)
In this episode of Full Fat Marketing, Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room.Using Chipotle as a real brand example, she unpacks why ...
Why Going Viral Isn’t a Growth Strategy (What Little Moons Got Right)
In this episode of Full Fat Marketing, Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not build a stable busin...
Why Chamberlain Coffee Works (It’s Not Just Because of Emma)
In this episode of Full Fat Marketing, Leonora breaks down how Chamberlain Coffee turned coffee into a lifestyle product by making it more approachable, desirable, and culturally relevant.⭐ If you enjoyed the episode, please ...
Why Every Café Looks the Same Right Now (And Why That’s a Problem)
In this episode of Full Fat Marketing, Leonora breaks down why so many modern cafés have started to look identical, and how copying aesthetics without strategy leads to forgettable brands.⭐ If you enjoyed the episode, please ...
How Nespresso Went From Trendy to Boring… and Back Again
In this episode of Full Fat Marketing, Leonora breaks down how Nespresso went from revolutionary to ordinary to desirable again by shifting the meaning around the product rather than changing the product itself.⭐ If you enjoyed ...
Why Chick-fil-A’s Marketing Funnel Makes Customers Keep Coming Back
In this episode of Full Fat Marketing, Leonora breaks down how Chick-fil-A has built one of the most effective customer funnels in food by making every stage of the journey feel simple, natural, and repeatable.⭐ If you enjoyed t...
The KitKat Heist: What Viral Brand Moments Actually Teach About Attention
In this episode of Full Fat Marketing, Leonora breaks down how the unexpected KitKat heist became one of the most talked-about food stories, and what it reveals about how attention really works in today’s market.⭐ If you enjoyed...
How Surreal Made Expensive Cereal Feel Worth It
Premium pricing does not work just because a product is better. It works when the brand changes what the product feels like.In this episode of Full Fat Marketing, Leonora breaks down how Surreal made cereal feel more current, mo...
Why Pret Has to Be Convenient and Five Guys Doesn’t
Not every brand wins by being faster. Sometimes a little bit of friction is exactly what makes something feel worth paying for.In this episode of Full Fat Marketing, Leonora breaks down the customer psychology behind Pret and Fi...
Why Expanding Your Menu Is Probably Killing Your Revenue
More choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from.In this episode of Full Fat Marketing, Leonora breaks down why overloaded menus often weaken position...
You’re Not Too Expensive... You’re Just Not Worth It (Yet)
A lot of brands think they have a pricing problem, when what they actually have is a value perception problem.In this episode of Full Fat Marketing, Leonora breaks down why customers push back on price, what makes something feel...
How Blank Street Made Matcha Feel Like a Personality Trait
Some brands do not just sell products. They sell something people can quietly build a little identity around.In this episode of Full Fat Marketing, Leonora breaks down how Blank Street turned coffee and matcha into something peo...
How Fishwife Made Tinned Fish Feel Sexy
Sometimes the smartest brand move is not creating something new, but changing what it means.In this episode of Full Fat Marketing, Leonora breaks down how Fishwife managed to make tinned fish feel chic, desirable, and cul...
Why Your Food Brand Looks Busy… But Still Isn’t Growing
Being busy and actually growing are not the same thing.In this episode of Full Fat Marketing, Leonora breaks down why so many hospitality and F&B brands look successful on the surface, while underneath, the business i...
The $0 Strategy That Gets Customers To Come Back Faster
Loyalty is often built before the customer even leaves.In this episode of Full Fat Marketing, Leonora breaks down one of the smartest low-cost retention ideas she’s heard, and why the best brands don’t wait until someone ...
AI Won’t Save Weak Hospitality Brands (But It Will Expose Them)
AI won’t make your brand stronger if the brand underneath is already weak.In this episode of Full Fat Marketing, Leonora breaks down why so many F&B and hospitality brands are about to become more polished… and far le...
Why Poppi Isn’t Really Selling Soda
More choice doesn’t always mean more demand.In this episode of Full Fat Marketing, Leonora breaks down why Poppi became so culturally powerful, and how smart brands grow not by inventing something completely new, but by making a...
How One Pastry Built a Global Brand (The Cronut Strategy)
More products doesn’t always mean more growth.In this episode of Full Fat Marketing, Leonora breaks down how the Cronut became a global phenomenon, and why one clear, talkable product can do more for your brand than an entire me...
Why Limited Drops Make People Buy NOW (Not Later)
'I'll get it next time' is one of the biggest revenue killers in food.In this episode of Full Fat Marketing, Leonora breaks down why limited drops work, how they change customer behaviour, and how to use them properly to drive u...
How Food Brands Become Cultural Icons (And Why Most Don’t)
Some brands sell food. Others become part of people's lives.In this episode of Full Fat Marketing, Leonora unpacks how brands like Greggs became cultural shorthand, and why being 'good' is never enough to get there.⭐ If y...
Why Tony’s Chocolonely Is Impossible To Ignore (Most Brands Fail This)
Most food products rely on marketing to tell the story. Tony’s Chocolonely builds it into the product itself.In this episode of Full Fat Marketing, Leonora breaks down why most brands disappear on shelf, and how to make your product imp...
Why Some Food Brands Feel Like a Secret Club (And Yours Doesn’t)
Most food brands chase attention. The best ones create belonging.In this episode of Full Fat Marketing, Leonora breaks down why customers become obsessed with certain brands, and how making people feel 'in' completely changes ho...