Business Strategy

Words that entrepreneurs and business owners should know. I dive into words that answer questions my clients ask, questions I have and popular words you need to be aware of if you are in entrepreneurship.

Podcasting since 2026 • 2 episodes

Business Strategy

Latest Episodes

Business Leadership

Cyrina explores business leadership in the context of entrepreneurship. This episode breaks down the leap from entrepreneur to business leader—trade-offs, team-building, and how not to lose your craft. Are you scaling or creating? Listen now an...

May 06, 2026 • Episode 1 • 5:23

Taking Shots

A single idea can change how you sell: if you’re not taking shots, you’re not giving your business a chance to score. We start with a surprisingly relatable moment at the YMCA, where a brand new shooter decides to take 50 basketball shots despi...

April 29, 2026 • Episode 2 • 7:20

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Cyrina Thomas

Host