The Identity Architect
The Identity ArchitectYour biology can't outrun your identity.You're a corporate leader earning six figures. You execute complex strategies but can't follow a meal plan. That's not a discipline problem - it's an identity problem.I'm Greg Fearon. I architect identity shifts for high-achieving women whose health keeps breaking down despite knowing exactly what to do.This podcast names the identity conflicts you're living and reveals what needs to shift - not tactics, not willpower, not another diet.Book a call https://www.gregfearon.co.uk/
The Identity Architect
How High-Performing Women Actually Find Time for Their Health (Even with a Schedule That’s Already Full)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’re a high-achieving woman who’s smashing career goals but constantly putting your health on the back burner, this episode will change the way you think about time forever.
In this belief-shifting conversation, I break down the biggest myth high performers believe — “I’ll prioritise my health when I have more time” — and show you why waiting for life to calm down is the fastest way to burn out.
You’ll discover:
Why time isn’t something you “find” — it’s something you create
The 3 key mindset shifts that make health fit into your schedule (not the other way around)
How to turn micro-moments into major energy boosts
The identity upgrade that makes health non-negotiable for high performers
By the end of this episode, you’ll know exactly how to protect your energy, show up sharper in your work, and finally make your health an asset to your success — without adding hours to your day.
🎯 Grab this now :Your & day Meal guide with 5 x 20mins recipes to use so you feel energised in your week
Grab it here 👉🏾 https://bit.ly/7Daymealguide
Hello and welcome to the Million Dollar Body Podcast with your host Greg Fearon. And today I'm going to talk about why you find it challenging to put you first and what you need to actually do about it. All right. So before we move on to the main meat and bones of the podcast, if you head into the show notes, there is a free seven-day meal guide to help busy professionals actually locking in nutrition for a week. One of my clients lost eight pounds on it. Go click the link, it's free, and you're going to get all sorts of goodies. But it's going to show you exactly a very simple plan that you can use over seven days to help you get the best results. Now, on to today's podcast. So one of the big challenges that I see with the ladies I work with is this. Okay. Think of it this way it's about 8:30. You've just finished your last client call, your inbox is still screaming for attention. And the thought of cooking something healthy or getting a workout in is just a no. Because all you want to do is just chill. However, the problem is you're the sort of woman who gets things done. You're the sort of woman who's like, do you know what? Whatever happens, I'm going to get things done. So you have this internal battle. So the question we got asked is why does your health keep falling to the bottom of the list? Okay. And today I'm going to shift the way you think about your time and health because actually executing for your health is not actually about discipline and motivation. You already have that. It's actually about something else. So I'm going to go deep into it. All right. So here's the thing. One of the things we say is, I'll take care of my health when things get busy. I'll take care of my health after Christmas. I'll take care of my health after this project I've got going on. I'll take care of my health after Easter. I'll take care of my, and then it just rolls on and on and on. And although you're doing some things to actually take care of the health, you're not quite getting the results that you really, really want. Okay. And here's the thing: like for a high-performing woman like you, life never really calms down. It just throws up new challenges to replace the old ones. And what you need is to be able to create a body that helps you support all of those new challenges. Okay. And it's a bit like, I don't know, starting, waiting to save money until you know until you're rich, right? It's a bit of a backwards logic. Okay. You get rich by saving first. So you get healthy by starting healthy first, if that makes sense. Um, so I really want you to just think about that and just lock that into your mind, all right? So the next part on this journey is you have to see a different way of looking at it. Okay, so you need to stop seeing workouts, maybe prepping some food, etc., as time away from work. Because what we do is we separate, we go, this is my work life, this is my personal life, and over here is my health stuff. Yeah. Um, and you need to see them as kind of actual part of the whole equation that makes you the person that you are. Your health actually makes you um big be the person that you want to be. Yeah, the one who can perform, etc., right? The one who can show up shop as attack in a board meeting or executes on a big project. All right. So one of the things that I've noticed, and this is where it's going to be a real big shift for you first, there's a couple of shifts I'm gonna drop for you that are really gonna help you. So I want to talk to you about a client of mine who she's a director-level um woman, um, extremely busy, really wants to nail her health because she's noticed um after seeing the doctors, and just her performance generally is declining. Um, and she wants to drop some body fat as well, right? So, exactly what I do in a million-dollar body method. But here's what was going on. Okay, so she didn't feel that she was she had time for workouts, um, she didn't feel that she had masses of time to kind of prep food, etc. So here's the thing that we had to change, and this is how I found out why she wasn't able to do it, and it was nothing to do with discipline and motivation per se. It was this one thing. So I asked my client, when was the last time she bought a pair of trainers? And this is gonna sound crazy, right? Like, what does a pair of trainers have to do with actually finding time to work out? Well, it has a lot. So she replied, Well, Greg, I haven't bought a pair of trainers in about five years. And at that point, I knew exactly what was going on, okay? Because my job is to be the sniper in your health world and find the exact points that we can change and fix to get you to where you want to get to. So I said, Wow, five years, that's a long time to not buy a pair of trainers. And it's not like you know, money was an issue, it was just one of those things that had fallen to the wayside. And what often happens is this when we aren't when we don't see our health as being equal to the other parts of our lives, we subconsciously push that back. So in this case, my client had not bought a pair of trainers because it wasn't deemed important. Okay, and that harks back to the stories that she's had grown up. But you know, work is obviously the most important thing, it's the one thing you have to make sure you do, but she was never given the permission to look after her health. So subsequently, anything that was related to her health, she'd push away. Okay, that's why she didn't buy a pair of trainers for five years. Okay. But we noticed that she was having problems with some of her feet and her walking. So I said, Well, here's a question for you if the if that pain could be solved in one easy fix, would you do it? She said, Yeah, of course I would. I said, Go and buy a new pair of trainers. Because buying those new pair of trainers is actually gives her a signal to her brain and her subconscious that actually I'm okay to invest in myself. It's safe enough for me to invest in myself. Hear that? And I think a lot of women I work with have to make that shift. So there's two ways that we do that. We do that one through what I call the superhero identity, and it's my framework to shift you from I'm the high performer at work to being the CEO of your boss and body, and there's a whole framework we work through with that. But then, secondly, there's looking at your health architecture, because without the health architecture and all the things that you have to support your million-dollar body, then you're not going to be able to execute anything. So here's what we did. It's really it's really simple. We worked through that health architecture, we looked at how does she work normally, what are the things that are non-negotiables for work, but what also are the things that are negotiable. Okay. What we did, we gave her micro workouts. Okay, I call them metabolic movements sessions, where they were like 25-minute workouts to do three times a week. Done. Okay. And then what happened was we then also looked at where she had meetings throughout the day, what ones she could shift, but where also she could add some extra activity in that time. So maybe a meeting that didn't have to be on Zoom or on Teams was a walking meeting. Okay. Or she had prescribed parts of a day where she would go and work somewhere else. So she would maybe move out of the office, go and work somewhere else, but because it meant then she had to move. Okay. What happened, and then after three, four weeks, um, she noticed she was 10 pounds down, she was eating better, had more energy in her meetings, and was sleeping better. Okay. So I want to break down the kind of the three or four errors for you to make sure that you walk away from this podcast going, I can implement some of these things. Okay. So first one is you do not need a full hour to work out. Okay. Small, consistent movements, I call them metabolic movements, 15, 20-minute workouts, walking meetings, stacking as much movement as you can into your day will make do wonders for you. Okay. And that's what I call the metabolic movement method. Okay. Health doesn't happen after work anymore. Health is part of your work. Okay. So before email, you do you have certain practices, there are certain things you do during the day. Like one of the things you do is you always have a lunch break. Like a lot, a lunch break is non-negotiable. If you want to perform at a high level, lunch breaks are um something that can't be skipped. So health is part of you, and that's where part of the superhero identity is something that you have to work on.
unknownOkay.
SPEAKER_00Um, and then you have there's no more what can I say no to. Okay. It's okay, what are the activities that I can do that will protect um my return on investment? Okay. And these are things like, you know, you treat your lunchtime like a meeting appointment. They stay on your calendar, nothing changes. So if you know, why can you why do you need to make that shift? It's very simple, right? If you want to be the woman who shows up like the CEO of their body and the CEO of their business, and that's going to propel you to your next level of growth, okay? Because you you're gonna struggle to support the level of activity and the pressure and the all the projects that you want to get off the ground or the career development, then you have to shift your identity to health is not an add-on, it's part of me. And that's where the superhero identity comes in. So here's a question for you. Um, as a listener, what change, if your health was um as non-negotiable as your next business pitch, would you make? I'd love to love to hear what those might be. So, just to recap, okay, the three shifts that you really need to understand. You don't need a full hour, consistent wins, compound, and win every time. Health is part of your work, there's no denying it, it's part of the work. Okay, and when you align that and become change the identity that you hold about yourself, then the magic will happen. The things that you do for your health are uh return on investments. Okay, they are return on investments, and once you start fixing some of these issues, you're gonna show up as the person you'd like to be. And like my client who I mentioned, who managed to drop 10 pounds fairly easily in that five weeks, when we changed her health architecture, then you can start to create your million-dollar body. Now, as I said at the beginning of the show, if you look in the show notes, there is a link to my seven-day meal plan just to help you start you on the process of getting your nutrition on track, making it simple and easy for high-performing women to get the results that they really want. Okay, so I look forward to seeing you next time. Um I hope you enjoyed the show. Share this with your friends. If you loved what I delivered today, drop a message to me. You'll find my links on the show notes, or send this and share it with someone who needs to help. I'll speak to you shortly. Talk soon. Bye for now.