Agribusiness Blueprint

Agribusiness Blueprint is a limited-series podcast about how the modern agribusiness system was built and why the business of agriculture is fundamentally different from every other industry. Hosted by Purdue University’s Center for Food and Agricultural Business, this series tells the stories of the people, ideas and decisions that shaped the modern food and agricultural system, from early entrepreneurs like Johnny Appleseed to the economists, researchers and business leaders who helped define agribusiness as a discipline. Agriculture operates under a unique set of pressures – biological production, weather, global markets, government policy and decentralized decision-making – which forced the industry to develop its own management tools and strategy. This podcast is the story of how that happened and why it matters today.