Agribusiness Blueprint
Agribusiness Blueprint is a limited-series podcast about how the modern agribusiness system was built and why the business of agriculture is fundamentally different from every other industry. Hosted by Purdue University’s Center for Food and Agricultural Business, this series tells the stories of the people, ideas and decisions that shaped the modern food and agricultural system, from early entrepreneurs like Johnny Appleseed to the economists, researchers and business leaders who helped define agribusiness as a discipline. Agriculture operates under a unique set of pressures – biological production, weather, global markets, government policy and decentralized decision-making – which forced the industry to develop its own management tools and strategy. This podcast is the story of how that happened and why it matters today.
Episodes
4 episodes
Watch Out for the Tail: Risk and Uncertainty in Agriculture
Risk has always been part of farming and agribusiness — but the way we understand and manage it has transformed dramatically over the past 60 years.Today, hosts Sarah Mock and Trey Malone trace that evolution, from the irrational exubera...
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40:44
Lean Agriculture
What do a foot pedal trash can, Japanese automakers, and modern ag sales have in common? They were all invented (in a manner of speaking) by Lillian Gilbreth, an engineer, mother of twelve, and one of the most influential figures in...
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Season 1
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Episode 2
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31:27
Johnny Appleseed, Agribusiness Man
Once upon a time, a barefoot man with a pan on his head set out to build a business in one of the most unpredictable and challenging sectors on Earth. That's how Johnny Appleseed became more than just an American folk hero, he becam...
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Season 1
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Episode 1
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30:56