Search Influence Weekly SEO/GEO/Online Ads Industry Update
Weekly intelligence on AI search, GEO, and paid media — what's changing, what it means, and what to do about it. Built for digital marketing teams navigating the shift to AI-driven visibility. From Search Influence.
Search Influence Weekly SEO/GEO/Online Ads Industry Update
Latest Episodes
Weekly Briefing - September 1, 2026: AI Search Reporting, Maps Actions, and Better Automation Controls
This week's Search Influence briefing covers Google's new AI Search reporting, changing activity inside Maps, the August spam update, new paid-media controls, and the limits of AI account analysts. The panel adds one cl...
Weekly Briefing - August 25, 2026: AI Overviews, AI Max Testing, and Conversion Signal Quality
This week's Search Influence briefing is about control surfaces moving closer to the answer, the ad system, and the customer record. The larger takeaway: teams need clearer proof, cleaner conversion signals, better cont...
Weekly Briefing - August 18, 2026: AI Retrieval, AI Max Migration, and Search Journey Measurement
This week's Search Influence briefing is about fragmented discovery across AI search, organic search, paid automation, product data, and reporting. The larger takeaway: clients need proof, product data, campaign data, a...
Weekly Briefing - August 11, 2026: Machine-Readable Structure, Proof Over Links, and Trust-Based Ad Delivery
This week's Search Influence briefing is about AI visibility splitting into more specific jobs: making the public footprint easy for machines to read, giving AI and analysts enough business context to work with, and keeping pai...
Weekly Briefing - August 4, 2026: Branded AI Visibility, Product Feeds, and Paid Media Inputs
This week's Search Influence briefing is about separating signal from noise in AI-first discovery. Teams need to make it easy for machines to recognize who they are, what they sell, and which proof points matter, while keeping ...