Search Influence Weekly SEO/GEO/Online Ads Industry Update
Weekly intelligence on AI search, GEO, and paid media — what's changing, what it means, and what to do about it. Built for digital marketing teams navigating the shift to AI-driven visibility. From Search Influence.
Episodes
10 episodes
Weekly Briefing - June 9, 2026: AI SEO Proof, Agentic Search, PPC Systems, and Creator Governance
This week's Search Influence briefing is about AI systems becoming less like traffic sources and more like decision layers. Across SEO, paid media, creator strategy, and operational risk, the control points are proof, crawlabil...
Weekly Briefing - June 1, 2026: Preferred Sources, Schema, Demand Gen, and AI Account Memory
This week's Search Influence briefing is about AI systems becoming both discovery surfaces and work surfaces. Across SEO, paid media, reporting, and agency operations, the winning inputs are clear entities, structured facts, cl...
Weekly Briefing — May 25, 2026: AI Search Agents, GML Automation, and Proof as the Moat
This week's Search Influence briefing is about Google moving search, ads, and measurement toward the same AI-assisted decision layer. Google I/O and Google Marketing Live both point to a world where AI systems consume content, ...
Weekly Briefing — May 18, 2026: AI Grounding, Intent Measurement, and Data Discipline
This week’s Search Influence briefing is about discipline, with an important correction: Google’s “AI Search is still SEO” guidance is useful, but Microsoft’s Bing team adds the missing nuance. Traditional search ranks pages fo...
Weekly Briefing — May 11, 2026: Controlled Visibility, AI Crawler Access, and ChatGPT Ads
This week’s Search Influence briefing is about controlled visibility: Google is adding more links inside AI Search, OpenAI is moving ChatGPT ads toward a real test channel, and ad platforms are giving automation more control ov...
Weekly Briefing — May 4, 2026: AI Max Guardrails, Agent-Friendly Websites, and Answer Equity
This week’s Search Influence briefing covers AI Max becoming the default Search automation layer, Google’s guidance for agent-friendly websites, ChatGPT fan-out favoring commercial/evaluative prompts, Microsoft’s agentic-web ad...
Weekly Briefing — April 27, 2026: AI Overview Clicks, Demand Gen Delays, and AI as Ad Space
This week’s Search Influence briefing covers the latest shifts in AI search and AI-led advertising: AI Overview clicks may be stabilizing, citations still matter, low-quality AI content is contaminating answer engines, Google D...
Weekly Briefing — April 21, 2026: AI Local Packs Are Shrinking Visibility, Google Becomes an Agent, and 68M Crawl Visits Reveal the AI Search Playbook
Weekly intelligence on AI search, GEO, and paid media — what's changing, what it means, and what to do about it. From Search Influence.This week: Google's AI Local Pack is shrinking local sea...
Weekly Briefing — April 14, 2026: Meta Overtakes Google, PMax Transparency, Creative Is the New Targeting
This week: eMarketer projects Meta will overtake Google as the world's largest ad platform. Google opens the PMax black box with a channel performance timeline. Meta's Andromeda engine makes creative the primary targeting mechanism — broad targ...
April 7, 2026 — AI Search Manipulation, GEO Goes Mainstream, Paid Media Costs Rising
This week: companies are gaming AI search with self-serving listicles and Google is months behind on a fix. GEO delivers real ROI — 4-5x conversion lift, 78% AI mention rates, 156% branded search growth. And paid media gets more automated and m...
