Behind The Business

Car Wash Market Update: Is Now a Good Time to Sell?

Car Wash M&A Season 1 Episode 14

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With Q1 closing out, where is the car wash market today, and is now a good time to sell your car wash? In this episode, Lanese Barnett and Jeff Pavone discuss lingering negative headwinds like bank failures, rising interest rates, and increasing competition, but they also highlight how the car wash industry remains an attractive investment space, and the list of interested buyers continues to grow. 

 

As a matter of fact, there are currently more car wash buyers than there are car wash sellers. And while buyers are taking a more risk-averse approach, they have established their playbook and know what they are looking for. Operators in an A+ location with great execution and a path to continued growth in strong MSAs are still trading at healthy multiples – which is good news for owners considering an exit, especially while inventory is low.  

 

Listen in for more expert insights on the car wash market as well as actionable strategies owners can take to maximize the value of their business.

 

For a full transcript of the episode and more, check out the post.

 

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Listen in for the latest car wash mergers and acquisitions updates and pulse on the industry. Hear monthly from our team of experts as well as industry icons and thought leaders.

SPEAKER_02

Welcome to Car Wash MA, the podcast, brought to you by Amplify Car Wash Advisors, the number one advisors of car wash chains nationwide on mergers and acquisitions in capital advisory services.

SPEAKER_01

Hi, I'm Lenise Barnett, Vice President of Business Development at Amplify Car Wash Advisors, and your host of Car Wash MA, the podcast. Here we'll take a deep dive into the current mergers and acquisitions activity of the car wash industry with the goal of keeping car wash owners informed on where the market is today and where it's going tomorrow so that you can make informed decisions about your business. We'll help you answer the question should I sell my car wash now or should I enter growth mode and really scale my operation? Each month, I'll speak with industry experts who will share practical advice on how to sell or scale your car wash. While the industry is undoubtedly changing, what remains constant is the need for solid information so you can evaluate where you are and chart the course for the future of your business. Okay, welcome to episode 14 of Car Wash MA the podcast. Today I have my colleague Jeff Pavone on, and we are gonna talk about some really super timely topics that are going on, not just in the car wash industry, but in the market as a whole, but how it relates specifically to car wash owners and what they need to know. So, Jeff, since you need no introduction, I would love for you to just dive in and start sharing with us some of what you're seeing on the horizon. And now that we're a couple months into 2023, just what's your pulse on the market and the car wash industry?

SPEAKER_00

Awesome. Thank you, Lennys. Yeah, I you know, I and I think it's time maybe to sort of uh you know set the record straight because there's a lot of information coming out and on where the market is, and there's a lot of you know, all kind of negative headwinds. And I gotta tell you, what we're seeing on on our side is uh we're still seeing lots of activity from buyers. Uh with um both uh existing buyers who uh want to continue to add on to their existing platform, and there's still plenty of uh capital once come into the market. Now, with that said, I tell you it's this is different than what it was uh the last few years that we saw. You know, I think in years past it was almost over-the-top exuberance of just everybody, it was a race to buy every deal.

SPEAKER_01

Frenzied.

SPEAKER_00

Yeah, it was a frenzy, and it was like, wow, uh well, pretty much buy anything. I I today it is way more cautious buying, way more strategic. Nonetheless, still we're seeing uh strong values being paid. I'd say that the the bigger, you know, the bigger issues we just there there's just lack of quality inventory in the in the market.

SPEAKER_01

I think that is such an interesting point because it's not the lack of buyers, it's really the lack of inventory and the lack of sellers. And that's part of our message out here today is that there's still the interest from lots of groups out there that want to explore the car wash space or expand.

SPEAKER_00

Right. And and I and I think when you look at the um what inning are we in, or you know, the opportunity to eventually have an exit, I I can tell you that at least my opinion is there's still white space out there. There's still a lot of groups out there looking to get scale. But I I think as some of those white spaces uh get filled, that's the part where I think you'll start seeing less interest. But I, you know, that that may be, I think we've got another couple of years of good uh solid of exits. Uh so if somebody's looking to sell, it's still, I think there's still an opportunity to get a strong multiple and a good deal. But again, as some of these markets start to get uh a little sit more saturated than others, that's a time it's gonna be a little harder to get a good price for your washes.

SPEAKER_01

So, what are the factors that help move that needle and help get the the attractive multiples still? What is it that you know potential sellers could be thinking about that they need to really focus on today?

SPEAKER_00

So, you know, I I would say first off, it's the market. I mean, you're gonna be in an MSA in a market that uh uh buyers want to buy in. So that's certainly one. Two, lots of money still wants to get behind really solid operators. And and I would say, you know, if you're selling car washes, it's one value. If you're selling a car wash company or willing to stay in, uh, it's another thing. And that car wash company would include an infrastructure and a team that can scale the business. Really still strong interest, really healthy multiples being paid for those kind of uh chains. You know, so I would say if someone's really looking to get max value, first off, you gotta just you gotta remember the business that they're in. And and I was with a group yesterday, and you know, I kept asking what business you're in. It's just washing cars, cars. And and really the the the answer is you're in the membership business. And I can tell you, the if you're really looking at at driving value, just remember that, right? At the end of the day, the more members, the more of your revenue that's coming from memberships, which is recurring, far more attractive, far more valuable than just having car washes uh uh in general, because it's it's something you can count on. And especially when Lenice, when you look at the weather pattern that we've been in, and this has been a funk uh for a while now, driving people crazy. I can tell you, having a healthy membership base is the only thing that's saving some of these guys. The guys without a healthy membership base, they're getting hammered. And you know, that just goes to the thesis of what business you're in, you're in the membership business if you really want to get max value.

SPEAKER_01

Well, and that's something that has really emerged, you know, on the forefront, especially in the last couple of years. For example, when you go to the trade shows and you see so many more technology companies that are looking to address these evolving needs of car wash owners who are focusing on the membership aspect of their business to help keep that stable revenue and it keeps that track record and the performance history, even when you do have crazy things like outlier weather conditions that are becoming less and less outlier. But also, so those are you know things that we know are going on, but we have other things that are popping up like bank failures and other market conditions that are affecting what car wash operators can do.

SPEAKER_00

Right. I mean, and and I think um certainly the capital markets have been of a big concern for everybody, right? I mean, so the the guys buying this stuff, the guys driving the values of the private equity groups, uh their cost of capital is is gone up significantly. And just as importantly, it's it's also gotten a lot tougher to get. So it's not as easy as it is, you know, before everybody was flooding the market with fresh capital, they had all the all the money they needed. Today now looks more expensive, but way harder to get. You know, I'd say it's trickled down to some degree down to the to the owner operator level where it's gotten more expensive. I mean, it wasn't long ago. People were able to borrow in the 3% range, and now it's in the 6% range, maybe getting close to seven. The regional banks have been still uh supplying uh good growth capital, but I got to tell you, they're gonna get more conservative. And you can't predict uh, you know, right now it's still it's still, I would say, available, but you just can't predict that what six months or a year is gonna bring. I don't think we know the full impact of what uh some of these bank failures are gonna mean on the on a regional level. And I would say, ask me in about 30 or 60 days, and and we'll have a better uh we'll better have a better handle on it. So, but the the money's just no longer gonna be, I think, easy or cheap. It's gonna be really for the well-deserring operators, it's gonna be more conservative underwriting, uh, and it's gonna be more expensive. Now it still makes a it's still uh affordable in in all senses, but it's just not gonna be nearly as easy. And and I can't tell you what six months or a year uh predicts uh will will bring the market. But I can I can only tell you it doesn't feel like it's gonna be uh getting easier. It's gonna, I think it's gonna get uh a little tougher going forward for everybody in this in this in this business.

SPEAKER_01

I imagine I know the answer to this, but I'll ask anyways, what is it that car wash owners and operators can do today without knowing what the future holds to help position them better?

SPEAKER_00

So, you know, I I'd say, you know, a couple things, you know, I'm we've we've been as a firm advocates of of operations, right? We've been just pushing people to learn how to operate better. At the end of the day, uh the greatest way to pick up the value you're gonna lose on a, let's say on a multiple, let's say instead of you know, call it 15 and it's 12 or something now or 11, you know, you can still pick it up if you can if you can operate. So I would say invest in in your company, get to know your customers better, invest in marketing, driving more members. And so that return on investment is probably the the best investment you can make. The the other thing is is going to be is nobody's buying, I would say, C or even B sites. So if you're gonna if you're gonna move forward on a development project, just make sure it's an A plus site, or don't, or don't do it, because it there's the the line the line is gonna be very short for those for those opportunities, uh, but but yet there's still a great opportunity for great sites. So I you know, my my advice would be is you got to be hyper focused on quality on locations and then quality and operations, that'll go a long way. The the other discussions that we're having, if somebody's looking at doing something, you know, again, if you're in a market where you've got a lot of private equity backed chains that are going to continue to grow, the last thing you want to do is be squeezed out where you can't afford to grow against them because it you just don't have the capital or want to take that risk on. You really at that point need to decide where do you want to be in the next couple of years? Because if these chains that are that are now hyper focused on on growing down their their multiple by building more greenfield, and and you're in that one of those markets, at some point your value could start really getting impacted because you're just becoming add-on deal for somebody. Right now, there's still a great opportunity if they're looking for an exit or even looking for a financial partner. I'd say, look at it now. But if you think about it in two years from now, if you're in a market with really strong competitors and they continue to grow, you may be a little bit disadvantaged or boxed in and your value is going to be impacted by it.

SPEAKER_01

It sounds like uh what you're saying makes long-term sense, anyways. Run a strong, operationally focused business that's scalable, that's sustainable. If you're treating your customers and you're serving your customers well, then you're already setting yourself up for success to have continued loyalty. But it's I think if you're taking your eye off the ball or not investing in the team and investing in the marketing and in those memberships, that you do have uh a more likely chance of of being negatively affected by new entrants coming in the market that can outposition you in all of those things.

SPEAKER_00

That's right. Yeah, and I I think uh, you know, the the independent owner operator still has the advantage, right? I mean, they they they're hyper focused on their on their customers if they're doing a good job. Customers like going to uh local owned businesses, and I think the uh the larger chains are are doing a little more cost cutting just because it it's the environment we're in, and that goes across everything they're doing. And so you can still win with customer experience in that sense. I agree with you totally. I think at the end of the day, the the owner operator's got to stay just that they've got to make to make sure they're just doing the best job, better job than anybody else. And it's and it's hard to take away those customers once they become a member. So it goes back to again what business runs when the membership is. And as long as you continue to take care of that member, it's really hard for somebody to take them away.

SPEAKER_01

In the last episode I had with the team over at AMP, one of the things that they talked about was brand loyalty over convenience loyalty. And that's something that they look to help owner operators best position their customers and having those relationships with their customers that's beyond it's convenient and close to my house, but it's because this is their brand and they have that tie to it. And I think that that's you know, very similar to what we're talking about, that when you have that loyalty to a brand, that that you're you're now having a relationship with them instead of just uh a tick mark on your way home that you stop. That there's it's a two-way street to have that relationship aspect of it.

SPEAKER_00

Yeah, and I agree for the most part. I mean, I think at the end of the day, if you look at some of the oil companies, they've done a great job at building brand loyalty, right? They they build really just an amazing, they were in the gas business, but then they got into the really the loyalty business and really expanded the customer experience and their with their new footprints of stores and that and and car wash operators, you know, I still think it's gonna be convenience, right? At the end of the day, I'm not going 10 minutes further to get a car wash unless it's unless the one near me is is is that bad. So I do think convenience is still going to be number one, but I do think overall, if you can build uh convenience along with a very strong brand, that's the that's the the holy grail and and hard to beat. You're both, yeah, yeah, yeah.

SPEAKER_01

So uh you brought up the gas stations. Let's talk just a little bit about some of the new entrants into the car wash industry that we're seeing, just kind of we had the the true blue that was bought by or acquired by Couchard. From our standpoint, we're seeing more and more interest from different companies that are either revisiting or visiting the the car wash industry as um something that they want to be more active in.

SPEAKER_00

Sure. And I would say this year I've seen uh I've had more calls from gas owners from large national brands to even large regional brands that are all wanting a piece of the action. And and they feel that it's just one more product they can offer their customers, and they've got an advantage because they feel they can tie it in and and their the brand loyalty thing is going a big way, right? They they can bundle in car washing with something else uh at the pump, it becomes far more valuable, you know. And and the I think where the winds are changing is it doesn't necessarily have to be on site, on property. So even if the car wash was in within maybe two, three miles uh from where their gas station was, they can still feel a way to tie it in. And I think we're just we're just seeing the them dip their toe in the water kind of thing and experiment it. But but you know, the the bottom line is they've got a lot of money. They they're these are they're very strong real estate companies, they're very strong at loyalty companies, they've got a lot of cash from the last few years. So I would say certainly uh, you know, right now they're they're behind from where some of the great operators are at, uh, but there's somebody to to look at because they're also long-term invested money. So they're not looking to be in this in the short term. So they can come in this market and and really play the long game where they will they will invest uh over time without having any need for an exit, which makes uh you know their business uh strategy a little different than uh the current group that's in the space.

SPEAKER_01

And that goes back to our starting conversation about why now is still potentially a attractive time for sellers to consider who their buyers are, their potential buyers are, and it may be more than they think, despite all of these other negative headwinds that we we face as well, just in general or within the car wash industry. But there's still a lot of opportunity out there with these groups coming in too to the industry as well.

SPEAKER_00

Sure. Yeah, yeah, we've seen a major shake up right in the last five years, call it with with private equity, really realizing the opportunity in this space. And now I look at it and I and I say, what's so look at this thing maybe in the next five years. What does the world look like? And I and I just think that it's just it keeps shrinking as far as I think of what it's going to look like. I think you know, great operators and and and well-established family chains that want to stay the course for the next 20 years could still make it uh again, back to your brand loyalty because they have brand loyalty, but they're they're they're typically the companies that are investing heavily every day and adding uh locations where their market's growing. They're constantly improving their product with uh keeping up. And so, you know, I don't I I think they can they can continue on that course for a long time. It's it's sort of the guys that are in between, I'd say the guys that are in between that are still growing uh their platforms with lots of greenfield development. Uh the guys in between, I think those, I think those chains like that, they're at a point where they're gonna have to make a decision whether to continue to do that or bring in a financial partner that's sort of de-risked some of this this growth. And and we're having lots of conversations with folks because you know, right now they're they're feeling the pressure of, you know, when I got to build something at six million or seven million dollars today, and my interest is gonna be six, seven percent. That's a tremendous, that's a big difference in the amount of risk that you're taking on uh versus before. And and as credit gets a little tighter, it's gonna be harder to continue to grow like that. So I think at this point, you know, the good news is because there's still lots of interest, I think there's still uh opportunities for buyers to uh bring on a good partner if they if that's the way they want to go, or if they want to sell, I think there's still great values being done. But it's Lenny's, one of the other really important factors is just knowing who you're doing business with. And and so, you know, before sellers and and owners and would get phone calls from a hundred groups out there, and and and for the most part, I would say most of the deals, if they entered into an LOI, would close. Right. That's not the case today. Today, having the understanding of I don't care what group it is, how big they are, how big you think they are, there are a lot of big groups out there that have credit challenges that may or may not be able to close the deal. And so I would say rely heavily on your advisors and people that have uh more intimate knowledge about uh what goes on behind the scenes in some of these chains. But we have definitely seen some challenges along the way of folks not getting their deals across the finish line. But I think some of it is just they've got to know who they're who they're partnering with today because it's not what it used to be just a year ago.

SPEAKER_01

Right. And that's for some car wash owners that look at, you know, maybe selling direct, it's a lot of eggs in one basket to one group that on a deal that may not close. And so the advantage of having those trusted advisors to help best position to multiple people or know what's going on broadly in the space can really be key into not wasting your time.

SPEAKER_00

You know, Lenny, the most probably uh important thing I can tell anybody today is most of the traditional buyers have restraints and and they're gonna they're going to give you a fair value of what your car washer chain is worth because uh at this point they've got pretty good idea of how to make those numbers work. I would say there's some new entry points in well-capitalized private equity groups and other financial buyers that would step in and pay more, but you've got to open up your horizon of what that world of new buyers looks like. And that's where I think the today's owner operator may be at a little bit disadvantage, not like before, where you can count on getting the best dollar from some of the top, you know, one of the top 10 guys out there buying. It really is taking a lot more work to get to know who the complete buying network is. And and they're and they're really a lot of newer new players that are not in the space today.

SPEAKER_01

And and that work that you're talking about for the for the owner is you know, making sure that their books and records are organized and that they've got all of their ducks in a row so that when they do have an opportunity to present that, that they have all of the materials and everything organized, that the due diligence side of it is is much stronger as people are taking a more conservative approach to spending their money on the buy side, right?

SPEAKER_00

Yeah, correct. You know, and and we have a really good idea of what buyers are looking for and what buyers look for when you're looking to pay a premium, right? So everybody wants to get max value. And, you know, there's sort of a playbook today. And so it's how you tell the story, and it's everything from a site level to a company level to a market strategy. And the all of these, all these points would would really increase your odds of getting a much bigger, bigger valuation. But it's not as easy before as just uh saying, here you go, here's what I've got, and and let somebody just bid on it. You know, I know us as a firm, we we put a lot more effort in what we used to do at building up that story, but uh at least we're starting to see some some really good results.

SPEAKER_01

Yeah, and I think that one thing that's really encouraging and should be a point of hope for the operator, too, on this on this side of kind of the iteration that buyers are looking for in that narrative of of telling the story is that it doesn't always have to check a specific box to still be of a value to a buyer on what the opportunity. Is and what the, you know, some of the intangibles are that are maybe down the road or that the strength of their team or whatever it may be, but there's more of an opportunity to showcase that when you have that experienced team that knows how to tell that story.

SPEAKER_00

For sure. I mean, you know, again, we're we're in the middle of working on a another, you know, I would say 10 plus store transaction. And we're as we meet with the owners, you know, we've been working at this for a year, really helping them to look at the, you know, what do you need to do on a site level? What do you need to do on a corporate level, and really starting and really helping them fill in all of the check all the boxes that they need to do today to go and and really then go out and really try to get a a fair value. You know, I before it was just a you know a bunch of assets, and really it's it's kind of putting the pieces together, tell the story to have a scalable car wash company takes a lot more effort and and work, but at the end of the day, the the reward is significant upside uh for the owners.

SPEAKER_01

Right. Absolutely. And I mean, at the end of the day, and we've talked about this before, but the consumer is also the one that's winning here, too, is by having more quality car washes that are available to them, it's raising the level of the car wash industry and and what customers now expect from car washes in general. And so that's exciting and it that's a win-win on both sides.

SPEAKER_00

Oh, for sure. I mean, at the end of the day, I think the consumer is the is the biggest winner, right? They they have a lot more options out there as car washes, you know, the old rule of stay three, five miles away, three miles and five miles and whatever they can. And now you're having car washes, you know, a mile away and uh much closer. And so consumers for sure have a lot more options. And I think in the future they're gonna have a lot more options as we double the amount of car washes that come out. That's good news for the consumer, you know. That means for the operators, you know, if somebody's got a wash and they're letting uh maintenance go down or trying to uh short on chemistry and other things, you know, they're they're gonna be greatly impacted and eventually they're not gonna have a way any anywhere to go but down. You know, that's why and and the the other, you know, Linny's one really important thing is we're we're starting to see some really new technologies. You know, at the end of the day, what business are we in? We're I said we're in the membership business, right? You know, the data part of that membership becomes incredibly valuable. The more we as a as a industry learn about our customers, that data becomes really important, especially, you know, again, when you look at the big buyers out there, they they make a living at really data and analyzing data and what they can do with it. And so with car washes, it seems like an old school business, but but it's again as we as we grow our membership base, you're gonna have a lot more data. That data becomes incredibly valuable. And so some of the new technologies uh that are coming out in the market are absolutely invaluable. So knowing, you know, the more you know about your customers, the better business you can manage.

SPEAKER_01

Absolutely. And with those options for car wash owners, it doesn't mean that they have to have their own data analyst on their staff, you know, for the for the smaller groups that there are more plug-and-play options that are within reach to them that they can use and stay competitive amongst these other larger groups that may come into their market. And uh, that's really exciting, I think, for the individual owner or the smaller owner that that it's not out of reach now.

SPEAKER_00

Yeah, I you know, you know, I I would say there's a lot of uh innovation going on today. And even on an operator level, there's a lot of change that have started creating some of their own technologies, back office and dashboards and all kinds of cool stuff. You know, the problem is it's expensive, really expensive to develop, even more expensive to maintain long-term and to stay cutting edge when there's some really, I think you're gonna see, you know, over the next couple of years, some really high quality technology and companies come emerge. That's a plug and play that'll be white label. You can, you know, you know, for your own car wash chain that I think could keep you cutting edge uh without you sort of uh, you know, killing yourself, uh trying to develop your own uh systems.

SPEAKER_01

Yeah, totally. I love um you've reading my mind that I think what's so neat from a branding standpoint on on my side is that white labeled aspect of it that the customer still feels like they're talking directly to your brand, and it is, it's an extension of, but um I think that that's really a neat part of it that's exciting for car wash owners.

SPEAKER_00

Right. I mean, we've we've evolved like even you know, as we're preaching to our car wash operators and chains to evolve, and because they're becoming this is big business now, right? It's no longer mom and pop. We've added a bunch of resources on our team, and it and I would say the majority of that that expansion has gone to operations and technology because we just believe there's the real value is going to be in on a site level. Each unit, if you can if you can drive more volume, understand our customers better, we're gonna create a more valuable business. And so as a firm, it's just really expanded out how we approach it. And again, before, you know, it was easy, right? We go out and take a take a deal out the market and we had a feeding frenzy, you know. But today, it's it's a different world. We've we've got to basically help, you know, bake that story and and really get operators understanding everything that the outside world is going to be looking for for that value and helping bring some of those pieces uh to them so they can max value.

SPEAKER_01

And not to sound you know, tooting our own horn here, but that is one of the reasons why I think you're so smart to you and Bill, Martin, to assemble people who are already connected to the car wash industry very specifically because beyond just sending something out, you know, two years ago when there was much more the pace was so much faster, but now that it's a little bit slower and it takes more work in telling those stories and understanding how people can strengthen their operations, that we have the expertise and the experience to help people do that. And I think that that's super important to have that to lean on.

SPEAKER_00

Well, you know, again, as we get more data, if you're smart and you're going to be learning from the data, and the data is telling us uh, you know, that there's a lot of there's still a lot more opportunity in the space on a site level. You know, we're still saying sites outperform, you know, you can you can have two operators in the same market and one site is outperforming by double or triple because a better operator.

SPEAKER_01

Right.

SPEAKER_00

And so so for us, it's like, you know, it's it's easy to tell somebody to go build 10 more car washes, but I do think it's it's probably just as important or more important to show somebody on what resources they have and what they need to do to grow their own business uh on a site level and building out their corporate level where they can scale a company, far more valuable, but but it does take uh experience and resources to to kind of help on that.

SPEAKER_01

It doesn't. And it takes the the willingness and the motivation and the want to to put that work in because it doesn't just happen overnight, as as we know.

SPEAKER_00

That's right. And you know, and and there's ways to to sort of learn it, you know. Again, we've got a lot of operators been doing this for 50 years. So so they've learned it over the long haul. And in today's world, I mean, everything's moving so fast. And and because of the, I would say much more higher risk environment we're in, right? Because of cost and and and everything else. For us, we're just trying to help shorten that learning curve for a lot of people, because you know, at this point, there's there's a lot of good playbooks out there. So anything you can do to shorten a learning curve, probably better off.

SPEAKER_01

Yeah, totally. I love the Cliss Notes version with uh still the A plus at the end. Well, Jeff, thank you for sharing your thoughts on where we are today and um just kind of some outlooks over the next six months, the next couple of years, and where the car wash runway still lies ahead. You shared in the beginning that you know your overall thesis for the car wash industry is still favorable. So that's great news. We'll take it. Anything that you want to leave our listeners with before we uh sign off until next month?

SPEAKER_00

No, I I I would say just uh I would start expanding your your horizons on looking at all the tools and and technologies that are out there now uh that can help you uh manage and grow your business better. Uh, because they're they're they're out there and they're and there's more to come. And and again, remember the business you're in. I think if you if you're looking at it, uh the the way of maximizing value, take memberships.

SPEAKER_01

I like it. All right. Well, we have the the car wash show through the International Car Wash Association coming up in Las Vegas in early May. So we will have a booth there if anybody wants to come by and say hello. Our booth is number 811. We'd love to see you. And uh thank you for listening.

SPEAKER_00

Thank you.

SPEAKER_02

Thank you for joining us on this episode of Car Wash MA, the podcast, with your host, Lenice Barnett. Like what you hear, subscribe to our podcast feed, and leave us a review or follow us on social media at Amplify Car Wash Advisors. Want more MA information? Visit our website at amplifywash.com and listen for new episodes on the last Thursday of each month.