Fine, I'll Do It: Business Playbooks for Mom Founders
You're building a business and raising a family, and nobody wrote the playbook for doing both at once. So we did.
Each episode breaks down how real founders — moms who've actually done it — made the calls that mattered: pricing, hiring, delegation, growth, burnout, reinvention. No hustle culture, no polished origin stories, no advice that ignores you have a kid asking for a snack mid-strategy-call. Just what worked, what didn't, and what they'd do differently.
Want the checklists, not just the story? Every episode connects to the Library — our growing collection of playbooks and templates pulled straight from these founders' actual systems. Find it at www.wearefidi.com
Episodes
7 episodes
From $750 to Legendary Milk — How Luna Aziz Built a Lactation Brand Moms Actually Wanted
Luna Aziz started Legendairy Milk with $750, a newborn, and a problem she was trying to solve for herself.After struggling with low milk supply and realizing that many of the lactation products available contained ingredients she didn’t ...
Pink Lily's Tori Gerbig: What I'd Do Differently at $1M
Show Notes — Tori Gerbig, Pink LilyTori Gerbig started Pink Lily in 2011 selling random items on eBay with her husband Chris — both working corporate jobs, a newborn at home, and about $65K in student loan debt, plus a mortgage, p...
Erika Ayers Badan: The Barstool Sports CEO Who Bet on Herself
Erika Ayers Badan is best known as the former CEO of Barstool Sports, but her story is about far more than one company or one massive exit.In 2016, Erika stepped into a 12-person operation valued at roughly $15 million and became Barstoo...
600K from Digital Courses and Potty Training Infants | The Story of Andrea Olson
This Mom entrepreneur found a corner of the internet nobody else wanted — and built a real business there. In this episode, we break down how one mom turned a topic most people would never think of into a following, a brand, and an income (actu...
Fine, We'll Tell You Who We Are
In this episode of Fine, I’ll Do It, Jenn and Faith finally introduce themselves.We’re sharing how we each found our way into business while raising kids, building families, and figuring it out as we went. Faith shares how she w...
A Stay-at-Home Mom With a Blow Dryer and Two Toddlers | How Alli Webb Built Drybar
Alli Webb was a stay-at-home mom with two toddlers, a background in hair, and zero business plan. What she had was a gap in the market, a Yahoo mommy group, and the audacity to charge $40 to drive across LA and blow out her friends’ hair.
She Started a Jewelry Business With $500 and a 3-Month Old | Kendra Scott
This is the story of a mom who was running out of options and had a 3 month old baby. She needed to make some additional income while her husband was in between jobs and she didn't have the luxury or time to casually pursue a hobby.