Behind the Raise
The behind-the-scenes playbook for founders navigating private capital raises. From Reg A+ to Reg CF to Reg D, we share real strategies, real mistakes, and the frameworks that turn investors into believers.
Behind the Raise
Latest Episodes
The Future of Online Capital Raising
In this episode of Behind the Raise, Martin is joined by Tariq Esmail, VP of Sales at DealMaker, for a conversation on what is changing across private capital markets and online capital raising.Together, they explore how issuers can appr...
Your Offer Isn't Converting. Is It The Marketing Or The Offer
Is your capital raise struggling because of the marketing, the offer, or the positioning?In this episode of Behind the Raise, Martin is joined by VirtualAd’s Brendan Manley to break down one of the biggest questions issuers face when con...
Why People Invest: The Psychology Behind Retail Capital Decisions
Why do retail investors actually say yes?In this solo episode of Behind the Raise, Martin breaks down the psychology behind retail capital decisions and why successful raises need to speak to more than just the numbers. He explains the t...
Marketing Automation In Capital Raising - Your MOFU Secret Weapon
What happens after an investor opts in, but before they actually invest?In this episode of Behind the Raise, Martin is joined by VirtualAd’s CRM and Automation Manager, Randy Jones, to break down the middle of funnel and why marketing au...
Building Investor Trust — Creative That Builds Credibility
What makes an investor ad actually stop the scroll and move someone further down the funnel? In this episode of Behind the Raise, Martin is joined by VirtualAd’s Head of Design, Danielle Fobert, to break down the design strategy and ps...
