Behind the Raise
The behind-the-scenes playbook for founders navigating private capital raises. From Reg A+ to Reg CF to Reg D, we share real strategies, real mistakes, and the frameworks that turn investors into believers.
Episodes
11 episodes
The Future of Online Capital Raising
In this episode of Behind the Raise, Martin is joined by Tariq Esmail, VP of Sales at DealMaker, for a conversation on what is changing across private capital markets and online capital raising.Together, they explore how issuers can appr...
Your Offer Isn't Converting. Is It The Marketing Or The Offer
Is your capital raise struggling because of the marketing, the offer, or the positioning?In this episode of Behind the Raise, Martin is joined by VirtualAd’s Brendan Manley to break down one of the biggest questions issuers face when con...
Why People Invest: The Psychology Behind Retail Capital Decisions
Why do retail investors actually say yes?In this solo episode of Behind the Raise, Martin breaks down the psychology behind retail capital decisions and why successful raises need to speak to more than just the numbers. He explains the t...
Marketing Automation In Capital Raising - Your MOFU Secret Weapon
What happens after an investor opts in, but before they actually invest?In this episode of Behind the Raise, Martin is joined by VirtualAd’s CRM and Automation Manager, Randy Jones, to break down the middle of funnel and why marketing au...
Building Investor Trust — Creative That Builds Credibility
What makes an investor ad actually stop the scroll and move someone further down the funnel? In this episode of Behind the Raise, Martin is joined by VirtualAd’s Head of Design, Danielle Fobert, to break down the design strategy and ps...
Tons of Clicks, Leads and Interest, But No Investments? Here’s What’s Happening
Getting plenty of leads but no actual investors? In this episode of Behind the Raise, Martin and Brendan break down one of the most frustrating problems in an online capital raise: when interest is building, the funnel looks active, bu...
How to Have a Succesful Raise: The 5 components of Success Every Founder Must Nail
What separates a raise that gains momentum from one that struggles to get off the ground? In this episode of Behind the Raise, Martin and Brendan break down the five core components every founder needs to nail before launching a succes...
The Real Cost of Raising Capital: Budgeting for Success (And Avoiding Cash Burn)
Raising money costs money — but how much, and where does it actually go? In this episode, Martin and Brendan break down the true cost of running an evergreen capital raise, from pre-launch legal and platform fees to the ad spend that drives inv...
The Founder's Job During a Raise: Four Pillars of Leadership
Think you can just set up your offering documents and watch the money roll in? Think again. Successful online capital raises require active founder involvement, and in this episode, we reveal exactly what that looks like. Martin and Brendan out...
Are You Ready to Raise? The Ultimate Capital Readiness Checklist
Before you launch your capital raise, ask yourself: are you truly ready? In this essential episode, Martin and Brendan break down the five critical factors that determine fundraising readiness. We dive deep into capital requirements (expect $10...
Private Capital Markets 101:Why Founders Are Ditching VCs and Raising Directly from Investors
When it comes to funding their business founders think their only options are venture capital, bank loans, or bootstrapping. They're wrong.In the inaugural episode of Behind the Raise, VirtualAd co-founders Martin Kocandrle and Brendan M...
