Want to Raise Your Prices? | Biggest Lessons NYC Taught Us About Building A Premium Client Experience

New York City (and how we do NYC NOW vs how we used to) has taught us more about creating a high end business than maybe any other place. We're here to share the biggest lessons New York has taught us about building a higher-margin, lower-stress business. You'll learn how to price without apologizing, design a premium client experience that actually matches your rates, swap scarcity for abundance, and choose margin over volume (all while borrowing real scripts and micro-moves we use.) If you're ready to work with fewer, better clients and elevate your offer, this one's your playbook.

Highlights

00:00 What you can learn from NYC about building a luxury business.

02:00 The time I proposed in NYC and we sang on Broadway for Busta Rhymes.

06:15 How to stop discounting, start differentiating.

08:00 Design the premium experience first. 

12:40 What luxury buyers actually want.

17:30 Pricing that signals "best," not "cheap".

19:45 Ways to get out of a poverty or scarcity mindset.

24:25 How to raise prices and back that up with your experience.

26:30 What you can learn from other luxury experiences.

30:00 Language to use when speaking to your clients to give the best experience.

Resources + Links

Apply for Luxury Clothier Collective Mastermind HERE

More resources for custom clothiers HERE

Watch on Youtube

Follow

Appointment Only in IG: @appointmentonlypod

Resources + Links
Apply for Luxury Clothier Collective Mastermind  HERE
More resources for custom clothiers HERE
Watch on Youtube

 Follow
Appointment Only in IG: @appointmentonlypod

Transcript

SPEAKER_00 0:00

What we're going to talk about today is what New York specifically has taught us about luxury as far as running a luxury business. Because that really was the impetus behind appointment only, is running a business that not only feeds your family and pays your mortgage, but that you can really grow into that makes you a great living, a great income, and working smarter, not harder. And it's amazing the things you can learn when you put yourself in situations and in physical places where you're forced to see things from a different perspective and understand the world and the business culture in a completely different way. This is Appointment Only, the podcast for entrepreneurs building profitable high-end businesses. If you want control, profit, and freedom from the endless hustle, this is for you. We're Kenny and Danny, twin brothers from day one and business partners for 15 years. We're sharing insights from our own experiences running a high-end small business, the highs, the lows, and what we've learned along the way that will help you build businesses you enjoy running that aren't running you. We're here to help you continue creating businesses that support the life you actually want to live. Your appointment starts now. Great. What are you gonna go see? Queen of Versailles. Oh, you are? Yeah. Nice. Yeah. So we're going to the two o'clock show. Okay. And then I booked reservations at that spinning restaurant, revolving restaurant. The marquee? At the top of the marquee for five. The show is two hours and 45 minutes long, and the restaurant is two blocks from theater. What is it? I can't remember the name of the theater. That's gonna be really good. It's two blocks from the uh reservation. So it should be pretty great. Nice. That'll be so fun. Yeah. I don't know if we'll get Kristen Chenowith for the 2 p.m. uh Wednesday show on Broadway, but yeah, maybe not. That would be cool. It would be cool if she was doing it, but I'm not not holding my breath. But it'll be a good show. That'll be good. Have you seen the documentary? I have. We're gonna watch it again before we go. We'll probably watch it as a family because it's a family score. Sure. There's a documentary, and then they also did on Discovery Plus or one of those, you know, subscriptions that you need that you yeah that you're gonna buy for a week. They didn't see they did like a follow-up to the documentary. It was like a mini series, but it was sort of as they were finishing the house, which I don't even think the house is done, but it was the it was the process of finishing the house. And I I don't remember actually if it ended up getting finished or not. But all right, I'm just pulling up that Queen of Versailles Discovery Plus thing because I'm gonna watch that later. You're gonna get to know us a bit today. Primarily our love for New York. If you've followed us at all, you know that we have spent quite a bit of time in New York. We absolutely love it, and we're gonna be talking a lot about New York today. But one thing uh about us is we always go for work, of course, but then we've made an effort now. Is this our gonna be our fifth year or fourth year? Well, it depends on when you got engaged, and then you you would have to work. 2021, two, three, four. This will be our fifth. This will be our fifth year in a row going to New York at the sort of the beginning of December to kick off the Christmas season. I got engaged in New York in 2021. It was that actually was right before Christmas. Uh, it was like five days before Christmas or something. I got engaged, got down on one knee at the Rockefeller Christmas tree. Of course, it's a little bit cliche, but it was awesome. It was so fun. The photos are incredible. We actually made it in the New York Post. It was uh Kenny King finally gets engaged. We never thought it would happen. Old man proposes to young woman outside the tree. I love the stage that my kids are at now because they're old enough to kind of just do their own thing. It was like Anna and I went to a Broadway show, and my kids stayed in the hotel room and ordered room service, and we came back and they had had a blast. They were like filming TikToks when we came home, came back home. And now this is a parenting podcast. Leave your kids in a hotel room by themselves with their smartphones. What could go wrong in New York City? What could happen? I mean, they're probably safer in room like 807 at hotel than they are at home alone. Well, maybe. Yeah, that's true. I don't know. But it's a yeah, it's something that we definitely love to do as a family. And it's it's certainly it's certainly a priority. We make it a priority. We make it, you know, we make the time to do it. We are, you know, we spend the money to do it. It's not cheap. Right. But it is one of those things that is gonna be a thing that my kids look back on, and they are, I think, are gonna be so grateful that we we made work every year. You know what's really interesting? Documentaries about Broadway, I think, are fascinating. And I was I was actually listening to a book, kind of got bored with it. Uh, but it's about that happens, the original Broadway. So, like the early days of like the Schuberts, because they're Schubert Alley, you know. So it's talking about the Schuberts and it's talking about the um, I can't remember some of the other old names, but anyways, it was it was really interesting, and then all of a sudden I was asleep and I'm like, yeah, we're gonna move on. Yeah, that happens with books sometimes where it you you feel like you're gonna be really into it, you're gonna stay really engaged. And I used to power through life's too short. Life's too short. If you're not into it, just move on. You don't need to finish it. It's it was interesting for a while, good enough. Yeah, you're fine. Kind of like with watching TV shows. If you get sick of them, just you know, you don't need to finish them. Which speaking of, I saw that they're doing a reboot of Prison Break. What? So I'm okay. I'm okay with that. Okay. I'm okay with it because I really did. That was a show where it's like at the beginning, it was so good and so engaging, and you were so involved in the story. They probably went on for a few too many seasons. I don't even remember. I remember the first season. I want to say there were multiple prison breaks, which is like now we're now we're stretching. So there was the original prison, and then what he got locked up again because he got caught after he broke out, and then there's a new prison, and he breaks out of there. It's been a little while since I watched through it, but I want to say, yeah. Hey guys, keep an eye on this guy. He keeps breaking out of prison. You're gonna want to maybe send him to Alcatraz. There's an idea. You know what? Escape, but then there's Escape from Alcatraz. That's right. That's a good movie. I love a good movie. Let's remake that one. They maybe have. I don't know. I'm gonna look it up. Are you? Okay. Well, stay tuned, everybody, for if they remake Alcatraz. But I'm okay when they remake something that I would assume they're gonna do a little bit smarter because I think it's a very common opinion. It's in production. Great the reboot. But I think it's it's a common opinion that prison break went on for too long. So I would imagine with a reboot, they're gonna really tighten it up and it's gonna be great. Maybe. I hope so. It might be. Yeah, we'll see. And Daniel will catch it when it's on Broadway. I will. I'm breaking out of prison. Don't forget to bring me the what's it called? Yeah, the shiv. No, not the shiv. The file. The file baked inside the pie. I don't even know if that happened, but that seems like something that would happen. Have you seen my commissary? I'm missing my honey buns. That's a mixture of the knowledge I have from 60 Days In. Yep. With Broadway. It's a great combination. It's a good one. They could do a 60 Days In on Broadway. I would love to star in that. See, now now he's every show I look at. I would love to be the star. Not only does he want to sit in the nosebleeds, but he wants to star in the thing. We don't sit in the nosebleeds. Don't you? No. I I I book through like third party and I do all the filters to the point where it's like, I feel like I'm getting a decent, decent seat. I mean, there's five of us, so I'm not gonna I'm not gonna put the filter all the way. Oh, I'm I'm I'm open to sitting in the front seat. I don't feel like front row is a good thing anyway, anywhere. Like in a theater, in a movie theater, you don't want to be right in the front, especially not at a comedy show. I think steer clear. I think the key is with Broadway shows, from what I've found, is you don't get the least expensive seats. Find something that is like for our family, it's like instead of getting seats that are right underneath a hundred bucks each, go for it a little over. It's gonna be about the same, but the seats are gonna be significantly better if you can cross that threshold. The voice of privilege, everyone. Yeah. When he goes to the theater, he likes to book the most expensive seats. Which tuxedo am I gonna wear for this Broadway musical? I would like to go to the box office and I will have your finest seats. Five in a row and spare no expense. And let me be the star. I'm the star of the production. I would love in a different life. I would love to be a Broadway. Not necessarily a star, but just in a show. Well, you wouldn't be a star. I would love to be. That was that was our fate, one of our favorite things about the uh karaoke bar that we used to go to when we would go to New York. We were stars. Is we can say, like like many people I know can't, we've sung on Broadway because this karaoke bar was on Broadway. It was on Broadway. And if it's a bit of a it's not an it's not a lie. It's not it's not entirely truthful, but it is not a lie. We've sung on Broadway, and it if you timed it right, the shows would be like the the 7 p.m. shows would be getting out, and some of the like supporting cast members would come to that bar and they would sing. And you could always tell when it's like, okay, this is a Broadway person singing this song. It rocked. Sometimes it rocked, and sometimes it was horrible. Well, and at that at that uh karaoke bar, we actually sang Stacy's mom in front of Buster Rhymes. So there was a time where we were in New York, obviously, and we were at this bar, uh karaoke bar. What was it called again? Tonic. Tonic. It was called Tonic. Apparently, Buster Rhymes' recording studio was like on the second or third floor of that building. But it was literally us and Buster Rhimes and his crew. We sat down, we didn't even realize it was him. No. It was dark in there. This guy comes up to our table, he's like, hey, don't look over there. Okay. So what are you gonna do? You're gonna look over there. So we looked over there and he's like, Do you know who that is? No, that's Busta Rhimes. Don't come over. Don't come over and talk to us. It's like, okay. Hey, that's I'm just here to sing Stacey's mom. I don't care about I'm not gonna go over and bother Busta. So anyway, we did get up. We did sing Stacy's mom. I think we sang a couple other songs, and it was just us and the Busta crew. And then people started to trickle in and Busta left. But we sang a private show for Busta Rhymes on Broadway. On Broadway. Yes, we did. It doesn't get any better than that. Just in case you weren't quite sure how cool we are. We're actually gonna talk about New York even more. So apologies if you're over it, but we're not. And what we're gonna talk about today is what New York specifically has taught us about luxury as far as running a luxury business. Because that really was the impetus behind appointment only, is running a business that not only feeds your family and pays your mortgage, but that you can really grow into that makes you a great living, a great income, and working smarter, not harder. And it's amazing the things you can learn when you put yourself in situations and in physical places where you're forced to see things from a different perspective and understand the world and the business culture in a completely different way. And you don't have to go far. You do not have to cross the ocean. It doesn't have to be international. You can take a two-hour flight from Minneapolis and in New York City and learn a ton about the luxury world that you want to exist in. The way we do New York now is a lot different than how we used to do New York. That's for sure. When we first started our business, it was priceline packages. What's the least expensive way we can go to experience New York and all that it has to offer? All of Times Square's finest establishments. All of Times Square's finest establishments. How can we get ourselves to the heart of Times Square for as little money as possible? The answer Hotel Carter. We stayed at this closed hotel called the Hotel Carter. It is, it is so, so boarded up at this point. But it was one of those hotels where it felt like you were in a different country. You walk in and it is like, what is going on here? We had a beautiful view from the room. I will say that. The view was great. But the bathroom, it was, there was absolutely no separation on the floor from where the shower was. There was a shower curtain that came about, you know, a foot from even coming close to the floor. But you would take a shower and the whole bathroom floor would just get soaked. I've never been to prison, but I have been to the hotel carter. And it was feeling very prison. And I would imagine, you know, maybe with the exception of the fact that you're not with a bunch of other inmates, it's probably very similar. Although, when you walk into the lobby, we maybe were in prison. Well, maybe we accidentally stayed at Rikers. It may as well have been, honestly, Rikers would probably have been better than the hotel Carter. Probably. When you're intentionally putting yourself in more or less unfamiliar territory for the purpose of understanding that better, you're inevitably going to have different experiences and different realizations. And there are things that the more I go to New York, the more I continue to experience and realize and understand. And one of those things is that you absolutely get what you pay for on both ends of that spectrum. If you want to save money and you want to do something in a cost efficient or effective way, you can. And if you want the best in a city like New York, you have access to it, but you have to be ready and willing to pay for it. And when you experience those things that are the best, you get what's associated with those things being the best. You get the service, you get the product, you get the location, you get all of the things that go into that place being as high-end as it is. You just get what you pay for. And I think as business owners, it can be tempting to try to incentivize or try to discount or to fall into these really bad behaviors of catering to a clientele that ultimately doesn't see what you are offering as worth it because in order to buy it, they want a discount or they expect that. Instead of just leaning in and saying, if you don't want to pay for it, I don't want you to have it. In our business, we have been unapologetically leaning into being high-end, being for a luxury buyer, and being the business that when people want to work with the best, they think of us. That is something that we have been working on and working towards for years. And if you're listening to appointment only, you're probably experiencing something like that too. You're wanting to level up, you're wanting to lean into luxury, you want to work smarter, not harder. You want to work with more better people. Well, actually, you probably want to work with fewer, few better people. Yeah. So that's what we're all about. And that's what we're doing in our business. And like you said, I would assume that you, you listeners out there, you regulars, you want some element of that too. And that has led us to, when we do go to New York now, to do it in a much different and really intentional way. You know what's a perfect metaphor for this? Picture the elevators and the elevator banks at the hotel Edison. Okay. Okay. And now picture the elevator banks where we stay now. A little less crowded. The elevator banks where we used to stay, completely packed. The elevators would just be full of people. It's hot. It's, you know, stopping on every single floor, people pulling their bags in and, you know, just shoving as many people in there as possible. And it is just a miserable experience. And then you finally get to your room and you finally feel like you can like breathe a little bit. The elevators now at the place we stay now. They're quiet. They're bellman operated. Uh, you go in, you you know, oftentimes you're with someone else. It's not like you have them all to yourself, but it's not the same experience at all because the hotel we stay at now has fewer, larger rooms for fewer people who are all spending a lot more money to be there. The hotel we used to stay at had a ton of tiny rooms and they packed as many people in as they could. There are two ways to run a successful business. You either focus on volume or you focus on margin. The hotel we stay at now is focused on servicing fewer people, but in a better way where they're making more money. The hotel we used to stay at was interested in serving as many people as we could for a much lower price and getting as many people through those doors as fast as possible. That's exactly right. And the the McDonald's in Times Square is focused on volume, fast turns. There isn't even a place to sit where some of the places down in the West Village that happen to sell a really great burger are focused on experience as much as the product. There's seating, you can make a reservation and you can enjoy yourself. And the bill is going to be 10x down there what it would be up in McDonald's. Both of them are busy enough. They're as busy as they want to be. They're falling within their niche. They feel like they're being compensated appropriately. There's just overall a much more abundance mindset in a place like that. I think New York is one of the places where we experienced the abundance mindset versus the scarcity or the poverty mindset firsthand. Where one thing that we like to do when we travel is we like to go to businesses that resemble ours and just peek our heads in, see what's going on, see how their displays look, see how much square footage they were looking, they're working with, see what their, you know, what their layout is of their of their shops. And as we've done that over the years in New York, it is amazing the response that we get from the people who do exactly what we do, are are, you know, doing it in New York City and how thrilled they are to meet us. Oh, yeah. Come on in. So good to meet you. So where did you say you are? Oh, that's so cool. How long are you in town? And, you know, blah, blah, blah. So friendly. And oftentimes they're asked, oh, well, sorry, do you have clients here? Or because they're excited to hear that news. They want to hear that we're here and we're servicing clients. That's an abundance mindset. They're not nervous that we're going to steal all their clients away because they know in a city like New York, there's plenty of fish in the sea. They're not threatened by the fact that we're in town. They don't care about us, not in that way. They're excited to see us and hear from us and hear about how business is going for us, but they're not threatened by what we have going on. Yeah, I think you're right. I the abundance versus poverty mindset is it's such an obvious thing there. And I it it is very different. It feels really different there than it does even where we live here. You know, cities are cities, but they have completely different personalities. And I think overall, a city like New York that has so much more to offer and it has so much more, so many more people. I think they they've nailed the idea of abundance, but it's not reserved for a city like New York. That mindset is true here. How do I know? Because we've been operating that way for years now, and it's it's true. There's plenty to go around. There are plenty of clients that want to go to all of the different places and eat at all the restaurants and buy all the different types of things. There's plenty of business to go around, but we have a hard time operating in this area. Just like maybe you might be feeling in your specific region. You do feel maybe a little bit more of a competitor's edge. And you're you're looking at the your competitors and you're thinking, well, I don't want people to go over there. I'd rather they come here. That's just not the way that New York feels. And I think that is something that we noticed really early on was just something that was really different and really refreshing about being there. It's a value proposition thing. And I think as business owners who don't operate in a city as large as New York or with as many options as New York, you do have this tendency to want to discount or want to incentivize or try to earn people's business where they're not doing that in New York at high-end places. They're not offering discounts at the high-end boutique. They're not trying to incentivize people to walk through the doors. They're just doing their thing. I think that that's a super important thing to know about luxury places, is you get what you pay for. Also, luxury buyers, they want to get what they pay for. They don't need, they don't need to get all the extras. They just want to get the thing they paid for. They they don't want you to throw in all sorts of extra stuff and overcompensate. But I think as as those of us running those businesses, we have to be prepared to provide what they pay for. You know, we've been talking now. This is our, I don't even know how many episodes we have, but we've encouraged you multiple times to raise your prices if you haven't already. But you have to be prepared to provide a service that reflects that price. You can't just jack up the prices with your current offerings. If you're going to level up and rise into luxury and provide that to a luxury clientele, a luxury buyer, you have to kind of know what you're doing and you have to be prepared to provide them something that's going to meet their expectations. Thinking about this in terms of the hotel thing. When we would stay at the Hotel Edison, you would pay a certain dollar amount, you know, and oftentimes you'd end up in the room that wasn't renovated, or you could pay a little bit more and you could be guaranteed the renovated room. There were many times when we would stay there where we would need to get stuff shipped to us, whether that be clothes, or I remember one time we had like luggage shipped, one time we had business cards shipped because we went to a work event and we forgot all our business cards at home. So we had someone ship us and we had to pay, was it $5 per box? Yeah, like a package fee. A package fee at the hotel. Everything nickel and dime. When you check out, you make sure to check that invoice because you look at it and there you're thinking, uh, I think either squirrels broke into my room and ate all the peanuts, but I didn't order this from the mini bar. Oh, you didn't? Okay, let me take that off your bill. You know, there's all this weird sort of nickel and dime stuff. At the hotel we stay at now, it's like all that stuff. Yeah. Oh, you want this delivered? Sure. We'll just drop it off in your room. You know, you come back, you can even get you order, you buy something at a store and they're like, Do you want to carry it or do you want us to send it to your hotel? They'll drop it off your hotel. It's in your room waiting for you. Half the time, I'll like clean out all the waters in the fridge because I don't like drinking tap water in in New York. I'll clean out all the waters in the fridge. They're not charging you. They're not trying, they're not paying attention to all that. They're not doing this whole nickel and dime thing because it's you get what you pay for. You've paid a good amount of money to be here, and they're providing you with an amazing service, an amazing experience. But if we were paying X amount and we were being treated like we were being treated at the hotel Edison, that would be a huge problem. And that is not something, I mean, that's something that you could you could maybe trick someone into buying that from you once, but they're not going to come back. They're not going to be loyal. They're not going to be recommending their friends stay there. They're not going to be staying there time and time again. So if you're going to level up your price points to reflect a luxury caliber experience, but you're not really able to justify your actual experience by that with that price point, you're not doing a good job. And I think as a service and a product business, I'm speaking on behalf of us because that's what we're in. And that's what many of you regulars are into. You're in a combo business where you provide a product and you provide a service. Where at times I know it can feel difficult to set proper expectations for what has a tendency to be a little bit of a lower end client, where it's like, oh, this client has these unrealistic expectations, even though I'm delivering the exact product they hired me for. It also puts us in a really unique place and a really great place because we can either elevate the service, we can elevate our product, or we can elevate both, thus justifying the price points that we charge. And that's the sec, that's the second half of our favorite business book. Someone has to be the most expensive, why not make it you? That's the first half. But if you're gonna be the most expensive, you have to also be the best. Ultimately, I think where it really begins. If you're looking for step one, if what we're saying is not resonant, like it is resonating, but it's also sort of confusing to you because maybe these people that we're talking about luxury buyers, we're talking about their behaviors, we're talking about the experiences that they're used to having. And you're thinking to yourself, I'm not resonating with that. I don't, I don't get that person. I've I don't think I've met many of those people. Those are not the types of people that buy things from from me. Step one would be to check your mindset and to think about are we thinking about things in terms of a poverty mindset or is it an abundance mindset? And a city like New York, like we said, a city like New York is the perfect metaphor for abundance versus poverty. There's plenty of fish in the sea. It doesn't matter how many competitors I have. There are plenty of people that want what all of us are selling. That's step one. I do think a really good step two could be to book yourself a tax-deductible trip to a city like New York. This is not tax advice. Please do not, you know, consult, consult your CPA before me. This is not tax advice. But uh, I would recommend if this is something that you might want to explore, go ahead and book that trip and experience some of this stuff. You know, cash in your points, spend a little more money than what you generally might spend maybe on a hotel room, but experience maybe what that caliber of a person might be experiencing, even if it's for a night. Even if you want to, you know, go fly to New York, stay at the hotel Edison for most of the trip, and then spend your last night. Don't spend your first night. Don't spend your first night at the nicest place. End with it. And with the nice place. And with your nice place. But have that experience and just take mental notes. Pay attention to the way that you're spoken to for to the brand of water they're handing you. Pay attention to the way they communicate costs and how how much of a focus they have on costs. That's the other thing, is you're not going to see little price tags printed out on everything. They're not leading with price on everything at those nicer places. Pay attention to all the little details because I think you might find it not only surprising, but you maybe you won't find it surprising. Maybe you're already doing this really well and you you you don't even realize it. And all you need is a little affirmation that you're doing a good thing. But have those experiences if you've never put yourself in those in those uh rooms before, to just figure out exactly if you're on the right track. And if you're not on the right track, you'll never know unless you can see the direction that people on the right track are headed. And I know as as business owners, as entrepreneurs, it can be, it can feel a little bit extra to put yourself in a position where you're spending your hard-earned money to go put yourself in an environment that's not the most comfortable scenario you could be put in. But it is a really great learning experience. And it really helps you if you're after that, that higher end client who spends more and is less work. It really is helpful in how you run your business to have experienced ways that like-minded businesses for like-minded people run theirs. And like I've said, there are there are things that we say that we picked up from experiences we've had at nice places, nice restaurants, nice hotels. There are ways in which we talk about price with our clients today that we picked up from experiences that we've had at some of those other places. This was one of the things that we picked up. If you're doing something in the luxury space or you're trying to do something in the luxury space, and it's something that your clients and your customers are, you know, it's it's kind of a meaningful thing to them, congratulate them. That's gonna be something that that means a lot. And it's it's it's a good assurance that they've made a good choice. And it'll, you know, if there is ever any buyer's remorse, as sometimes some of us deal with, it puts them in, it takes them off of that, you know, that teetotaling edge where they're, you know, that maybe, maybe I'm gonna regret this. And if they feel like you're congratulating them on a great decision, it might just give them a little bit of a boost of confidence. And that's something that we've learned in the luxury world. When you buy something in that luxury sphere, you get congratulations from the salesperson because that's you know what they're taught to do. There's not like confetti falling from the ceiling, but don't overdo like, hey, congratulations. This is a really great, you know, really great decision. You're gonna really love this. It's gonna work for you know X, Y, Z and just kind of confirming their purchase. Yeah, you don't need to do a balloon drop, but just tell them, congrats, you know, that's a great choice, blah, blah, blah. But that's just a little helpful tip. And we, that was something that we heard once and we started doing it, and we do it every single time we sell anything now. Thanks so much for showing up to your appointment. Uh, you know what? Are you gonna book yourself a ticket to New York? This would be a great time to do it. Fall in New York is beautiful, and it's less expensive than going at Christmas. So, you know, maybe this would be the time. Get away for a night, get away for a long weekend. You won't regret it. And if you want any recommendations of where to eat, where to drink, where to stay, let us know. Send us a DM. If you have any business questions that you're curious about, any advice you need, please send us a DM. We would love to help you work through whatever it is you're struggling with, whatever you need help with. That's what we want appointment only to be. This is the podcast we wish we would have had when we were in the very early stages of growing our business. So we're here for you. We want to help. And please, if you wouldn't mind helping us, don't forget to uh subscribe to the podcast, uh, send us a uh review, send us and send us a review. That's not how it works. Just uh throw a stamp on it and put it in the mail. Yeah, go ahead and rate us five star, write us a positive review. Yeah, we'd love that. We appreciate it. We appreciate you. Thanks so much for spending your valuable time with us. Your appointment's over, and we'll see you for the next one. And that's that. Today's appointment is over. This has been appointment only. Your time is valuable, and we're very appreciative of you spending some of it with us. Thanks for showing up. Thanks for being on time, thanks for being receptive to what we have to say. And if you have a question you'd like us to answer here on appointment only, please shoot us a DM. We would love to hear from you. We would also appreciate a five star review. We'd love if you'd follow along. Follow us here however you're hearing this, and follow us on Instagram at Appointment OnlyPod.