Hey, I’m Cindy 👋

I’ve been a massage therapist since 1999, and I still run a full-time practice today.

Over the years, I’ve taught hundreds of massage therapists, co-founded Bodywork Buddy, and spent more than a decade helping therapists simplify the tech and systems behind their businesses.

And one thing I kept seeing over and over again?

👉 Marketing felt way harder than it should.

Not because massage therapists aren’t talented.
Not because they “don’t care about social media.”

But because most marketing advice was never built for local massage businesses in the first place.

Most therapists don’t need to go viral.
They need local clients.
And they definitely don’t have hours every week to become full-time content creators.

That’s exactly why I created Bodywork Media.