Two Miles Away
Two Miles Away is for solo massage therapists who are tired of posting generic wellness content and getting nothing back. Hosted by Cindy Slack - licensed massage therapist of 27 years and founder of Bodywork Media. Each episode is under 20 minutes and built around one idea: your location is your biggest marketing advantage. No influencer tactics. No viral chasing. Just practical, local-first strategies for filling your books with the clients who are already two miles away and looking for exactly what you do.
Episodes
8 episodes
Episode 8: The C in PLACE: How to Turn Client Complaints Into Local Content Ideas
Your clients are already handing you your best content ideas…they're just doing it out loud, on your table, in their own words. In this episode of Two Miles Away, we're covering the C in the PLACE framework: Complaint, and why the exact languag...
Episode 7 / PLACE: A is for Activity
Nobody wakes up thinking "I'm experiencing thoracic tension and need a massage therapist." They wake up thinking "I spent all weekend in the garden and now I can't turn my head."That's the gap this episode close...
Episode 6: The L in PLACE — Location as a Feeling, Not a Pin on a Map
TWO MILES AWAY | Episode 5: Google Is Already Reading Our Instagram (And Most of Us Are Wasting It)
TWO MILES AWAY | Episode 4: The PLACE Formula
You've been using this formula since episode one. You just didn't know it had a name.If the last thing you posted on Instagram could've been posted by a massage therapist in Ohio, Oregon, or Florida... and nobody would know the differenc...
TWO MILES AWAY | Episode 3: Your Location Is Your Niche
TWO MILES AWAY | Episode 3: Your Location Is Your NicheMost massage therapists are being told to niche down by specialty - pick a modality, pick a client type, build your whole identity around it. But what if you already have a ni...
TWO MILES AWAY | Episode 2: The Coffeeshop Remix
Episode 2 Show Notes: The Coffee Shop Remix StrategyYou don't need a viral idea... you need a viral neighbor.This week, I'm telling you about a member, Hillary, a massage therapist in Plano, TX, who remixed a local coffee shop's...
TWO MILES AWAY | Episode 1: Why Local Content Works When Generic Doesn't
Most massage therapists are posting consistently and still feeling invisible to the people two miles away. In this episode, Cindy breaks down why generic wellness content stops working for solo MTs, and what one intentionally local reel did for...