The Marketing Spotlight
Alison Ver Halen is marketer with more than 10 years of experience in content marketing, SEO, branding, and funnel building. In this podcast, she talks with other marketers about marketing: what's going on in the world of marketing these days; what's driving us crazy; dos and don'ts, etc.
So pour yourself a cup of the beverage of your choice (we don't judge) and get ready for a good hang with two awesome marketers.
Episodes
15 episodes
Meaningful Marketing: Neuroscience, Curiosity, and Purpose with Sam Pepin of Core Centrica
In this episode of The Marketing Spotlight, Alison Ver Halen catches up with Sam Pepin, founder and CEO of Core Centrica, whom she first connected with at a virtual networking event years ago. Since then, she's watched Sam grow from an independ...
From Social Media to Full-Service Content
In this episode of the Marketing Spotlight, host Alison Ver Halen sits down with Pooja Arshanapally, owner of The Content Repurposer, to talk about the evolution of a content business and the mindset shifts that go with it.Pooja shares h...
Deal Making, Digital Marketing, & AI
In this episode of Marketing Spotlight, host Alison Ver Halen talks with Andrew Gottlieb, CEO and founder of No Typical Moments, a digital marketing agency serving e-learning organizations and B2B tech companies. Andrew shares how a winding pat...
The Heart Surgeon Behind the Camera
What if the words you use to talk about your business were quietly working against you? In this episode of Marketing Spotlight, host Alison Ver Halen sits down with portrait photographer Meka Hammonds of Spider Meka Portraits for a conversation...
Consistency & Emotional Connection in Branding
AI Companion Accuracy and Branding Journey Karrie is the owner of Karrie Belle Designs, a full-service branding agency that helps clients with visual communications, brand setup, and communication style across various platforms. ...
Building Trust Through Authenticity with Beth Knaus
Beth's Journey From Beauty to MarketingBeth, an award-winning copywriter and messaging consultant, shares her journey from the beauty industry to marketing and writing. She explains how she combines her love for writing with her pass...
Trademark Protection & Branding Basics
This week’s episode is a little different. While I normally like to keep the guest list exclusively marketers, when Steven Baron asked if he could be a guest, I couldn’t say no.Although he’s not a marketer, he does a lot of work with mar...
Branding Through Images
Marketing Spotlight: Branding Through Images with Saraphina ChurchillHost: Alison Ver HalenGuest: Saraphina Churchill, graphic designer, illustrator, and product photographer — Images by SaraphinaEpi...
Building Community to Build Your Business
Corporate Executive's Entrepreneurial Journey David discussed his journey from a corporate executive to an entrepreneur, highlighting the challenges and skills required for the transition. He noted that many professionals lack essent...
Balancing Creativity and Analytical Data
Marketing Journeys and Content Significance Chris started as a wedding DJ, which led him to starting an award-winning wedding DJ business, which eventually led to him helping businesses with their online presence during the pandemic....
Making Vibes Visual
Rachel discusses her expertise in personal branding, helping clients capture their unique "vibe" visually. She emphasizes the importance of authenticity in branding, allowing people to be themselves in business rather than conforming to rigid p...
Visual Storytelling & Branding Photography with John D'Amato
In this episode of Marketing Spotlight, host Alison Verhalen sits down with John D'Amato — visual storytelling expert and photographer to keynote speakers, coaches, consultants, and authors — to unpack what actually separates "photography" from...
SEO in the Age of AI
Marketing Spotlight: SEO in the Age of AI Search (with Kirsten, Intertwined SEO)Host: Alison Ver Halen (AV Writing Services) Guest: Kirsten, SEO strategist and founder of Intertwined Digital Marketing (aka Intertwine...
Constraints and Creativity in Branding
Briget’s Journey as Brand DesignerAlison and Bridget discussed Bridget's role as a brand and website designer, particularly for therapists, coaches, and consultants. Bridget shared her journey into this field, which began when she...
