You're On Mute! Why your clients can't hear you.

How to avoid creating self-inflicted sales losses

Podcasting since 2026 • 3 episodes

You're On Mute! Why your clients can't hear you.

Latest Episodes

EP 48 The Curse of Knowing Too Much

We share what we learned from crowded convention exhibit halls where most vendors look impressive but fail to explain why anyone should care. We break down the curse of knowledge and the biases that make experts unclear, then lay out a simple o...

September 22, 2026 • 3:50

When Good Decisions Lose Sales

We break down why buyers walk away when companies stack “reasonable” internal steps into one exhausting buying process. We connect the elephant-in-the-room problem to processing fluency and show how to spot hidden friction that quietly kills tr...

September 15, 2026 • 3:02

Self-Inflicted Sales Losses

You can feel it happening: deals that should have moved forward stall out, good prospects go quiet, and the numbers land softer than they should. We dig into the uncomfortable truth behind that pattern, self-inflicted sales loss, when your own ...

September 08, 2026 • 3:54

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