You're On Mute! Why your clients can't hear you.
How to avoid creating self-inflicted sales losses
Episodes
3 episodes
EP 48 The Curse of Knowing Too Much
We share what we learned from crowded convention exhibit halls where most vendors look impressive but fail to explain why anyone should care. We break down the curse of knowledge and the biases that make experts unclear, then lay out a simple o...
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3:50
