Real Talk about Real Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Real Marketing
#45 - Real Talk: A Single Identity Spine Opens Doors, Protects Privacy
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Acxiom
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Season 4
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Episode 6
This month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation.
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