Real Talk about Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Episodes
76 episodes
#65 - A Second Look at Cloud | Real Talk about Marketing and Acxiom Podcast
Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second loo...
#66 - The Crashing Waves of AI | Real Talk about Marketing an Acxiom Podcast
From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to exa...
#67 - Telling Stories with Data | Real Talk about Marketing an Acxiom Podcast
Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of liste...
#68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast
Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of...
#69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom Podcast
Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their...
#70 - The Future of Data Collaboration | Real Talk about Marketing and Acxiom Podcast
Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to ...
#71 - AI Innovation Versus Regulation | Real Talk about Marketing and Acxiom Podcast
With a swirl of acquisition news happening in the industry, Zach Van Doren of Acxiom joins the Real Talk podcast to break it all down with hosts Kyle Hollaway and Dustin Raney. They tou...
#72 - Powerhouse Approaches to Finish Strong in 2025 | Real Talk about Marketing and Acxiom Podcast
The rules of the game have changed—and brands that want to win in 2025 need to play smarter, not just harder. With persistent inflation, rising tariffs, and shifting expectations, just repeating 2024 strategies won’t get the job done. In...
#73 - Don’t Get Caught in AI Quicksand | Real Talk about Marketing and Acxiom Podcast
The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog ...
#74 - AI Hype Versus Reality | Real Talk about Marketing and Acxiom Podcast
Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across genera...
#75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcin...
#76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast
In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-p...
#47 - The Cliffhanger for Adtech—Consent, Engage and Measure
Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measu...
#48 - The Actual Impact of AI
Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily liv...
#49 - Will Gardens Grow Their Walls Even Higher?
Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The tea...
#50 - Diving into Composable CDPs
Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and ...
#51 - There Is No AI without Data
Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of d...
#52 - Your Brand as Your Calling Card
Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marke...
#53 - Adapting at the Speed of Change
In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privac...
#54 - Email in the Interconnected Ecosystem
The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s cur...
#55 - The Many Faces of Data
Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.
#56 - Breaking Down Google’s U-Turn on Cookies
Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for...
#57 - Making the Complicated Customer Connection Easy
Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you’re getting it right in adtech...
#58 - Unlocking the Value of Data Clean Rooms
The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data a...
#59 - Data Science That Drives Business Outcomes
Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversati...