#47 - The Cliffhanger for Adtech—Consent, Engage and Measure Artwork

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Real Talk about Real Marketing

#47 - The Cliffhanger for Adtech—Consent, Engage and Measure

January 09, 2024 • Acxiom • Season 5 • Episode 1

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.

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Kyle Hollaway | Senior Vice President, Head of Global Identity, Acxiom

Host

Dustin Raney | Identity Evangelist & Senior Director, Industry Strategy, Acxiom

Co-host