#49 - Will Gardens Grow Their Walls Even Higher? Artwork

Real Talk about Real Marketing

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Real Talk about Real Marketing

#49 - Will Gardens Grow Their Walls Even Higher?

March 12, 2024 • Acxiom with guest Gabe Richman of TheTradeDesk • Season 5 • Episode 3

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.

LinkedIn profile: linkedin.com/in/gaberichman/

Twitter: twitter.com/TheTradeDesk

Company website: thetradedesk.com

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People on this episode

Kyle Hollaway | Senior Vice President, Head of Global Identity, Acxiom

Host

Dustin Raney | Identity Evangelist & Senior Director, Industry Strategy, Acxiom

Co-host