Real Talk about Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Marketing
#50 - Diving into Composable CDPs
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Acxiom
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Season 5
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Episode 4
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Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.
LinkedIn profile: linkedin.com/in/zacharyvandoren
Company website: thetradedesk.com
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