Real Talk about Real Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Real Marketing
#52 - Your Brand as Your Calling Card
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Acxiom
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Season 5
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Episode 7
Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures.
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