Real Talk about Real Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Real Marketing
#63 - Shepherding Data for Seamless Experiences
•
Acxiom
•
Season 5
•
Episode 63
The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency.
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
