Community College Marketing MasterClass Podcast Artwork Image

Community College Marketing MasterClass

Interact Communications

Marketing for community colleges is tough! But after 20 years of working solely with 2-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join Interact Communications Founder and CEO Pam Cox-Otto, Ph.D., Cheryl Broom, MA, and industry experts as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.

Recent Episodes

Be a Better Listener: How to Welcome Students of All Backgrounds, Share Their Stories, and Support Them in Their Educational JourneysJuly 16, 2020 Episode artwork Flexing Your Personal Brand: How to Manage and Own “It” in Your Daily Life June 08, 2020 Episode artwork Cultivating a Curious Culture: The Role of Research in Institutional Effectiveness and EquityJune 05, 2020 Episode artwork The Power of Authentic Storytelling: How to Connect with Prospective Students and Build PrideMay 26, 2020 Episode artwork Demystifying Financial Aid to Better Serve Students May 14, 2020 Episode artwork Okay, Google - How Do We Get More Students? WebinarApril 27, 2020 Episode artwork Advice from the Front Line: What We Can Learn about COVID-19 from Colleges in WashingtonMarch 30, 2020 Episode artwork COVID-19 Crisis Communications for Colleges WebinarMarch 20, 2020 Episode artwork Taking a Deep Dive into Digital MarketingMarch 08, 2020 Episode artwork What Marbles (and Data) Can Tell Us About Forming Connections in the Digital Space February 07, 2020 Episode artwork Top Trends of 2019 and What to Expect in 2020December 19, 2019 Episode artwork That Was Unexpected! How to Prepare for a Crisis and How to RespondNovember 20, 2019 Episode artwork Shopping for Classes: How California’s Online Education Initiative is Redefining Access to Higher EdNovember 18, 2019 Episode artwork Getting to "Newsworthy": How to Get Your Stories Covered by MediaOctober 07, 2019 Episode artwork Translating Complex Subjects into Compelling StoriesSeptember 30, 2019 Episode artwork Next-Level ConferencingSeptember 12, 2019 Episode artwork The Business of Building Community RelationshipsSeptember 10, 2019 Episode artwork What to Do When Your World Is on Fire: A Lesson in Crisis ManagementJuly 29, 2019 Episode artwork Building Marketing Plans with Data and HeartJuly 12, 2019 Episode artwork Media Prefs: What We've Learned from Nearly 30,000 Students This YearJune 12, 2019 Episode artwork Key Marketing Tips and Takeaways from Interact Google DayMay 01, 2019 Episode artwork How to Calculate ROI to Drive Stakeholder Buy InApril 21, 2019 Episode artwork Micro-Moments and What They Mean for MarketingApril 02, 2019 Episode artwork How & Why You Should be Using YouTubeApril 02, 2019 Episode artwork