
Community College Marketing Master Class
Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.
Episodes
42 episodes
Spilling the Secrets on Media Prefs
In this episode, our content specialist, Rachel Rosen-Carroll and Executive Director of Media Prefs, Jamie Wagner share what exactly has been going on with the new and improved Media Prefs survey and how it will make it easier to hear from your...
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17:29

Unifying Multi-College Communication Efforts for Community Impact with Cañada College, College of San Mateo, and Skyline College
From COVID crisis communications to sharing Facebook logins to campaigns for free college, there is nothing we can't do as a team and the San Mateo Community College District colleges show us how it's done on this episode of the Community Colle...
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33:05

Madera Community College's Million Dollar Vision
In this episode, Dr. Pam Cox-Otto of Interact Communications hosts a conversation with Dr. Angel Reyna, president of Madera Community College, which recently won the
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Season 4
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Episode 8
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32:42

Pride Month Special: Why Supporting LGBTQ+ Students is Absolutely Critical
While colleges celebrate Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s sen...
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Season 4
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Episode 7
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31:50

How to Film Large College Events: Creative Tips and Tricks
In this episode, you’ll learn pro video tips with Sara Sampey, our director of video services, and Jake Ammann, our lead videographer. The team offers insightful suggestions on how to capture video for various formats; how to be stealthy a...
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Season 4
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Episode 6
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24:18

How Many Students Have You Lost Through Onboarding?
Learn how Victor Valley Community College Created a Culture of Care to Keep New StudentsYour marketing and media campaign numbers exceeded expectations—inquiries and applications are way up! But enrollments are lagging way behin...
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Season 4
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Episode 5
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52:43

How to Reach Potential Students Through Database Marketing
We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeA...
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Season 4
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Episode 4
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21:39

The Million Dollar Community College Challenge
How would winning a million dollars transform your community college brand? On this episode of the Community College Marketing Masterclass Podcast, Dr. Pam Cox-Otto, CEO of Interact, is joined by Shauna Davis and Mary Laphen of the Lumina Found...
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Season 4
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Episode 3
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25:45

A View From the Top: Applying Media Prefs Data From a State and Advocacy Perspective
Guests: Carolyn Simpson, Director of Communications for the Pennsylvania Commission for Community Colleges & Mark D’Alessio, Executive Director of Communications for the Technical College System of GeorgiaHost: Jamie Wa...
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Season 4
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Episode 2
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29:28

Data Making a Difference: Justifying Your Efforts With Student Voices Through Media Prefs
Joined by Allison Hayes and Dane Dewbre, Jamie Wagner dives into what the Media Prefs survey means for these leaders with over 35 years of combined community college experience. While highlighting that the data received was a way to disprove lo...
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Season 4
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Episode 1
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26:26

Esports at Community Colleges
In this episode of the Community College Marketing MasterClass Podcast, Adam Lopez, the Esports Coordinator and coach at Irvine Valley College, joins Interact CEO Dr. Pam Cox-Otto and Student Social Media Manager at IVC, Emaline Gayhart, ...
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Season 3
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Episode 5
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23:52

Noncredit Where Credit is Due: Why Supporting your Noncredit Programs can Help with Enrollment
The impact of growing noncredit programs can help community colleges get a foot in the door towards enrolling those students into credit programs and boosting enrollment. Join Interact CEO Dr. Pam Cox-Otto, Ph.D. and Maggie Wolf, director of ad...
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Season 3
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Episode 4
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14:50

Everything Your College Needs to Know About TikTok
On this episode of the Community College Marketing MasterClass, Interact Content Manager Wyatt Otto and friends discuss TikTok, the newest social media platform sweeping the nation. They discuss how TikTok works, best practices, and how communi...
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Season 3
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Episode 3
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46:43

Creating New Opportunities: How Offering Bachelor’s Degrees Can Transform Students’ Lives
In this episode of the Community College Marketing MasterClass Podcast, Dr. Pam Cox-Otto, Ph.D. is joined by Dr. Angela Kersenbrock, president of the Community College Baccalaureate Association (CCBA), to discuss the benefits of creating baccal...
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Season 3
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Episode 2
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22:45

Preparing for the New Normal: How to plan for the fall semester post pandemic
On this episode of the Community College Marketing MasterClass podcast, Interact CEO Dr. Pam Cox-Otto is joined by the senior vice president of public relations for the American Association of Community Colleges, Dr. Martha Parham. Dr. Co...
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Season 3
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Episode 1
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18:48

We hear you: Redesigning the community college with the student voice
Student-centered innovation has been mission-centric to community colleges, but redesigning the college experience with the student voice in the middle is critical post-pandemic. Join Dr. Pam Cox-Otto and Dr. Karen Stout, president and CEO, Ach...
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Season 2
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Episode 15
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32:06

Meeting Students Halfway: How to help Prospective Students Make it to the First Day of Classes
Enrollment is always important, but even more so now, in the middle of a pandemic. Face-to-face recruiting is no longer possible, on-campus orientations are not a good idea, and yet more than ever our students need support from application, to ...
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Season 2
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Episode 14
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28:04

Funding Foundations: How to Develop Resources to Support Students during a Pandemic
Just like our students, our community colleges are struggling to maintain the resources they need during this critical time. State budgets are uncertain, and many colleges are facing budget cuts, layoffs, and furlough, all while trying to suppo...
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Season 2
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Episode 13
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20:13

The Student Retention Problem: What Colleges Need to do Now to Address It.
Creating an environment at your college that will retain students and developing communications that will inspire and build their resilience are both part of the mission-critical jobs at community colleges. In this episode, Interact's CEO Dr. P...
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Season 2
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Episode 12
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23:13

Be a Better Listener: How to Welcome Students of All Backgrounds, Share Their Stories, and Support Them in Their Educational Journeys
MiraCosta College Academic Counseling Department Co-Chair Dr. Adrean Askerneese works face-to-face with students every day. He has a doctorate degree and Master of Arts in marriage and family counseling from USC, a Master of Science from SDSU, ...
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Season 2
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Episode 11
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57:41

Flexing Your Personal Brand: How to Manage and Own “It” in Your Daily Life
Guisselle Nuñez, director of public relations, marketing, and governmental relations at Chabot-Las Positas Community College District and author of Take Charge of Your Brand, is a dynamic, hands-on, and insightful personal brand expert...
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Season 2
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Episode 10
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1:01:00

Cultivating a Curious Culture: The Role of Research in Institutional Effectiveness and Equity
Dr. Bridget Herrin is the acting dean of institutional effectiveness at San Diego Mesa College and the executive director for the Center of Organizational Responsibility and Advancement (CORA). In this episode, Dr. Herrin and Cheryl talk all th...
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Season 2
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Episode 9
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59:12

The Power of Authentic Storytelling: How to Connect with Prospective Students and Build Pride
Kaua’i Community College Marketing Director Gary Ellwood has over 25 years of experience in all facets of media production. Prior to joining community colleges, Gary traveled all over the world to film events like the Super Bowl and Olympics an...
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Season 2
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Episode 8
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46:13

Demystifying Financial Aid to Better Serve Students
Financial aid is complicated, even for those who work at colleges and are familiar with it. So, how exactly can colleges better communicate with students to make sure they are getting the support they need to be successful? In this episode, fin...
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Season 2
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Episode 7
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50:54

Okay, Google - How Do We Get More Students? Webinar
Interact teamed up with Google and digital marketing partner ReachLocal to provide a webinar on the shifts that are taking place in digital behavior so colleges can reach students in the right space and at the right time. The...
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Season 2
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Episode 6
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45:38
