Community College Marketing Master Class
Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.
Community College Marketing Master Class
How to Reach Potential Students Through Database Marketing
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Interact Communications
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Season 4
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Episode 4
We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeAPP CEO Jack MacKenzie and Kate Kirkpatick, Director of Marketing and Communications at Truckee Meadows Community College. Jack and Kate break down how they used the CollegeAPP database to discover their audiences and better inform their marketing plan.