The Harvest Growth Podcast

Winning in a Competitive Product Category

February 05, 2020 Jon LaClare / Michelle Whalen Season 1 Episode 46
The Harvest Growth Podcast
Winning in a Competitive Product Category
Chapters
The Harvest Growth Podcast
Winning in a Competitive Product Category
Feb 05, 2020 Season 1 Episode 46
Jon LaClare / Michelle Whalen

How do you marry your previous experience in a completely different field into a successful product marketing business?  …Especially when many of your competitors are entrenched in retail, and some have been around for over 100 years?  In today’s interview, I speak with Michelle Whalen, the founder of The Andover Bear Company.  She worked as an architect for many years, and she shares in her story how that experience has helped her to grow her teddy bear business with creative marketing strategies and tactics.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

•Fostering creative thinking to solve problems in your business,
•“Experience” marketing to connect your consumers with your brand,
•Succeeding in an industry that feels saturated with competitors,
•And much more!

Check out Michelle’s full line of products at AndoverBear.com, and get a 30% discount off any purchase of bears or blankets by using promo code “growth”

If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.

Show Notes

How do you marry your previous experience in a completely different field into a successful product marketing business?  …Especially when many of your competitors are entrenched in retail, and some have been around for over 100 years?  In today’s interview, I speak with Michelle Whalen, the founder of The Andover Bear Company.  She worked as an architect for many years, and she shares in her story how that experience has helped her to grow her teddy bear business with creative marketing strategies and tactics.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

•Fostering creative thinking to solve problems in your business,
•“Experience” marketing to connect your consumers with your brand,
•Succeeding in an industry that feels saturated with competitors,
•And much more!

Check out Michelle’s full line of products at AndoverBear.com, and get a 30% discount off any purchase of bears or blankets by using promo code “growth”

If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.