The Harvest Growth Podcast

“Parketing”: Learnings from a Local Dog Park Led to the Next Great Pet Food Innovation

February 13, 2020 Jon LaClare Season 1 Episode 47
The Harvest Growth Podcast
“Parketing”: Learnings from a Local Dog Park Led to the Next Great Pet Food Innovation
Chapters
The Harvest Growth Podcast
“Parketing”: Learnings from a Local Dog Park Led to the Next Great Pet Food Innovation
Feb 13, 2020 Season 1 Episode 47
Jon LaClare

How do you get valuable market research learnings in the early days when your budget is limited?  From there, how do you grow into a massively successful business with a 100,000 square foot production space and a long list of loyal followers returning to buy from you month after month?  Alex Jarrell, the founder of Nom Nom answers these questions and many more as she shares the story of the founding and growth of her fresh pet food e-commerce business.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

•How to educate consumers around your brand-new business in a way that will motivate purchase.
•What tactics are best in the early days of your product launch.
•How to obtain venture capital financing to fuel your growth.

Check out Alex’s incredible line of healthy fresh pet food and get a 50% discount off of your first purchase by using this unique URL built for our podcast listeners: trynom.com/hg 

If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.

Show Notes

How do you get valuable market research learnings in the early days when your budget is limited?  From there, how do you grow into a massively successful business with a 100,000 square foot production space and a long list of loyal followers returning to buy from you month after month?  Alex Jarrell, the founder of Nom Nom answers these questions and many more as she shares the story of the founding and growth of her fresh pet food e-commerce business.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

•How to educate consumers around your brand-new business in a way that will motivate purchase.
•What tactics are best in the early days of your product launch.
•How to obtain venture capital financing to fuel your growth.

Check out Alex’s incredible line of healthy fresh pet food and get a 50% discount off of your first purchase by using this unique URL built for our podcast listeners: trynom.com/hg 

If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.