How Authentic Content and AI Can Help You Stand Out in a Saturated Market

Are you struggling to stand out in a crowded, competitive market? Then you’ll love today’s episode featuring Landon Bellum, a Colorado realtor who turned his marketing background and love for storytelling into a powerful real estate brand.

After a challenging first year where he made zero income, Landon refused to give up. Instead, he focused on creating genuine, high-quality video content that helped people trust him and ensured that everyone he knew understood what he did and that he did it well. By combining authentic marketing with cutting-edge AI tools, he’s built a thriving business and a recognizable personal brand in an industry where 88% of agents quit within two years.

From leveraging YouTube and SEO to reach new audiences organically to using tools like Descript and ChatGPT to transform one video into dozens of posts, Landon has mastered the art of scaling trust through technology. His journey proves that consistency, creativity, and courage can transform any career or business.

In today’s episode of the Harvest Growth Podcast, we’ll cover: 

• How to stand out in an oversaturated industry using authentic content
• Why AI tools can save you hours and multiply your reach without sacrificing quality
• The content strategies that helped Landon grow from $0 to consistent success
• How tracking performance and focusing on what works can simplify growth
• And much more!

Are you ready to make your marketing more personal and more powerful? Check out Landon’s content and connect with him via his Linktree: https://linktr.ee/bellumrealty. You can also call or text him at 720-300-6242.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Transcript

Jon LaClare [00:00:00]:
Welcome to the show. Today's guest is a little different from our usual lineup of product marketers. I sat down with a Realtor who has quickly built success in one of the most competitive industries out there, real estate. He shares the strategies that have helped him stand out, including how he creates genuine personal content that truly connects with people. We also talk about how he's using AI to distribute that content more effectively and reach a wider audience. Whether you're in real estate or any business where it's hard to differentiate, you'll find practical takeaways in this conversation. Let's dive in.

Announcer [00:00:35]:
Are you looking for new ways to make your sales grow? You've tried other podcasts, but they don't seem to know. Harvest the growth potential of your product or service as we share stories and strategies that'll make your competitors nervous. Now, here's the host of the Harvest Growth podcast, Jon LaClare.

Jon LaClare [00:00:56]:
Welcome back to the show. I'm super excited to be speaking with my good friend Landon Bellum. We've known each other for several years. We go way back on a personal level, but he's got a great business background that's, I would say, very unique. And we're going to talk about a lot of his background, what he does and really how he has implemented marketing in his field in a unique way and had a lot of success. Very quickly, we're going to talk about the real estate industry. He's a Realtor, but these are principles that apply no matter what your business is, so pay attention. This is going to be a really fun interview. We'll dive in in a second. But first, I want to welcome you to the show.

Landon Bellum [00:01:32]:
Jon, thank you so much. Really, really glad to be here. I love it.

Jon LaClare [00:01:37]:
I appreciate taking the time. I know you are swamp. You are super busy a because you're so successful. It's a busy business in general doing real estate. But yes, thanks for taking the time today.

Landon Bellum [00:01:46]:
I always say it's the most flexibly inflexible job there is. You know, I could, I could take off. I was the only dad that was at the first day of preschool for the kids this year. So that's nice to be flexible that way. But also sometimes I'm working till 8pm Doing showings until 11, writing offers p.m. so it's. You just never know what you're going to be doing. It's busy, that's for sure.

Jon LaClare [00:02:09]:
So let's talk about how you got into real estate. What first drew you into this industry?

Landon Bellum [00:02:15]:
Yeah, that's a great question. And I think a lot of this is what is so applicable to marketing and entrepreneurship. When I was in college, I went to byu Idaho in southeastern Idaho. When I was in college, I had a roommate, a good friend. We've been best friends for 20 years now. And we kind of got this little bug for entrepreneurship. So we were kind of starting to just get a feel for, hey, wouldn't it be cool to get into a business and be our own bosses and be able to do what we want to do, when we want to do it and how we want to do it, instead of working a typical 9 to 5? And so we got really inspired just by that idea. And it's funny because it actually started with a little job that I, that we had up in Rexburg. We were getting paid like $10 an hour or something over there and we were writing blogs. And when we were writing these blogs, we would literally show up that day with a bunch of other college students and the owners of the business would say, hey, here's what we're going to do. Each of you gets a topic. Go research the topic for 10 minutes and then go write an article about it. And that was really interesting to me because all these articles about, hey, what are the best fishing lures to use for fly fishing? Or what type of semi trucks do this? Totally random things that people would be questions that people would have that they would search on Google for were being written by college students that, that had 10 minutes of research and experience in writing those. So it was a funny job that way, but was what was really cool is that we learned what the power of not only blogging, but YouTube was and how that could be so impactful with entrepreneurship and for a business. And we would see the, the amount of views that the, and the traffic that this company would get online with the blog posts that we were writing, getting paid dollars, being paid $10 an hour to write how successful it was making these guys. So that was kind of our first little taste of organic search marketing, SEO and things like that. So that's what got me the bug into marketing. I switched my degree around that time into business marketing at, at in the business school over there and I started to look for internships. I have a really successful brother in law that I asked him, what how did you get so successful so quickly? And he attributed it all to one internship. So I was like, okay, I'm going to get as many as I can then. And I ended up having, throughout my college career, I think seven different internships from the time I was a freshman to graduating senior. One of them was actually with you and we did a lot of social media marketing at Harvest Growth and I worked under some of your social employees and things and that was fantastic. But I was just learning all these different techniques to to marketing and business and entrepreneurship through each one of these different internships. Well, not long after I interned with you and had that experience over that summer, I actually landed an internship with a local house flipping company called the Bio Company and they buy 150 or so homes a year at a huge discount, flip them and sell them. That was my first taste into real estate and I implemented a lot of what I learned with you and throughout my other internships and my just marketing degree at that time there. And not long after that internship I landed another one with a local small real estate agency, a small brokerage, few guys that were just trying to make a big team and kind of be the one stop shop for real estate. And that was during my last couple of semesters of college when I was kind of doing that remotely for them, implementing everything I'd learned so far in marketing. And they, they started when I graduated. They actually offered me a full time position. And so I graduated college and immediately transitioned into being a full time marketing manager, whatever you want to call it for them for their real estate agency. Now I did that for probably a year with them and not long after I realized, wow, all this, all this, all these leads and business and branding, all these things that I'm doing are generating them a lot of business or a lot of opportunity for business. Why don't I just get licensed to do this for myself now? And so I got licensed and I slowly transitioned from full time with them to like three quarter time, to part time to quarter time. And then, then all of a sudden I just full, I just sent it and I went into the real estate industry and I have not looked back for a second. It was a very challenging first eight, ten months first year. I always tell people that are trying to get into the industry, I tell them I made $0 in my first year of being licensed as a Realtor. But not long after that all of this foundation that I built with my marketing efforts exploded and really took off. And it has been an incredible. I've been in the industry for four years now and it has been amazing. A great opportunity for my family. I love what I do and I'm very fortunate to be able to help a lot of people buy and sell homes in Colorado.

Jon LaClare [00:07:08]:
I love it. Thank you for sharing your Story one of the reasons I wanted to have you on our show. Our audience knows that most of our interviews are with product marketers. That's what we do. We launch products, we talk about stories about how do you grow those types of businesses. But you, we've known each other like I, like I said, right. So but even before your internship. But of course we got to know each other really well at that point. And I've had fun watching you be so successful. As you mentioned, it doesn't mean day one was successful. Right. There is that foundational time in any business. And I think there's a lot of similarities of what you've done that all of our listeners, all of our viewers can really learn from in their own businesses. So I want to first off ask the question, you know, if you think about many of our decisions are probably not Realtors, right. But they can benefit from, from your, from your knowledge and what you've done. You're in a business that feels to many very commoditized. So I imagine a lot of your competitors, other Realtors, you know, they're what they do, the services are sort of similar, right. It's relationship based etc. So you've got to stand out in order to be successful. And you know, you've done that one way at least is through your marketing. Of course the service you provide, you know, is, is excellent and you know better than others in certain ways. But the, one of the ways you stand out and, and get noticed by people is, is by, by doing marketing. So can we get into the specifics a little bit? So what have you done that has worked really well to get the word out about you as a Realtor and really grown your business?

Landon Bellum [00:08:33]:
Yeah. The stat that we often say in the industry is everyone that you know on average knows seven other Realtors. So how do you be the one that is the guy that they choose? Right. It's a very competitive industry. And the other stat that we often say is 88% of realtors burn out in the first two years. It's very high turnover industry. You've got to differentiate, you've got to stand out. And so the thing that I latched onto very quickly is everyone I know needs to know what I do and I don't like being salesy. Sure, it's a real estate sales. Being a Realtor is a real estate salesman, whatever. But the way that I see it is I am helping people like they have an actual need. They truly are in the position where they need to buy or they need to sell a home, or maybe they're looking to grow their real, their investment portfolio with real estate. They have a need. Need. I don't feel like I have to go and cold call all my friends or family or anything like that. But what I find to be very important and impactful for my business and the growth of my business is making sure that everyone I know knows what I do and that I do it well. And that means people that I associate with on a regular basis, that means people that I haven't talked to from high school, 10 years ago, that means anybody, they just need to know what I do and how can I do that? Well, I'm very active on social media. I, I pay quite a bit of money, quite a bit of marketing expenses towards videos and film and content that I consistently post on Facebook, LinkedIn, Instagram, all of these things because it's, it's very much. I would honestly say sometimes the hardest part of the job is getting the clients. But if you get in the position in my industry where you have found the clients, the rest of it is fun and it's not easy. But, but that's the, that's the harder part that has a lot of people burn out is they just can't find the clients. So they could be very good negotiators, but they just, they have a hard time building up the business in the pipeline. So my philosophy is everyone I know needs to know what I do. And so I do every month I do professionally filmed and market updates that are very high quality. And I send those out not only on every social media platform that I'm a part of, but I email those out to everybody, everybody in my database. And it amazes me to this day when I just get a random text or a random Facebook DM or a random email from someone that I literally have not seen or talked to in 10 years that says, hey, I see you're in real estate and it seems like you're doing really well. And at the time when I first started these updates, I was not. But I was still pretty new. But it, but it was, it was such high quality and it was worth the money. And as someone who was just getting into the industry, my marketing dollars that I could spend budget for were very tight. But I knew that that was important. But very quickly it just showed a lot of credibility and it just got the word out, people need to know who you are and what you do, and you need to show them that you're good at it. So that was kind of the first start at that, you know, and I.

Jon LaClare [00:11:30]:
Had mentioned relationships and you know, correct me if I'm wrong, I'm assuming that's kind of the norm, right. And as you build up over time, more and more people know you and a lot of it becomes relationship based in this industry specifically. But I love how, you know, you talk about these premium videos as a way to connect with people, right. It's, it's relationships you already have, but they need to know who you are, what you're doing, and also trust you. Right. So it's a way. One of the things I love about videos is it's a way to connect with your audience, whether that's friends, family, friends of friends, etc. In whatever business you're in and know what you're doing, but also build up credibility in you. Because it's, it's a way to have a relationship with hundreds, thousands, maybe tens of thousands of people depending on how many followers you, you have at the same time. Right? It's, it's phone calls, stop by visits are so important for relationships. You can't do that at that scale though. So it's a way to scale up. Relationship building is through doing these videos is one thing. Now you talked about content a little bit. What do you do with that? So let's just get down into the nitty gritty of it a little bit. Where does. When you film these high quality videos, you mentioned social media, but let's just get into a little more specifics. What channels do you use? How do you get out there? Do you use paid marketing, organic, just followers, etc.

Landon Bellum [00:12:45]:
Yep, that's a great question. So it comes down to a lot of different things and I try to be on any platform and every platform that that people could utilize or find me on. So I do everything from Facebook, which I think tends to be the main one where people within my inner sphere find me and see me is just through Facebook. Instagram I think is also very effective. I'm very active on LinkedIn as well. YouTube is probably my favorite. Just because you can. YouTube does a great job at sending people to you that don't know you as well. So that's a good way to get people outside of your inner sphere, which is incredibly important, important for any industry. I also throw stuff on TikTok and I throw stuff on Twitter a little bit too. But I think the main ones just for me are more the Facebook and the YouTube and the Instagram. But I try to, I try to spread my content across anything where People can find me and run into me, especially people that maybe know me. But there's also a ton of value in finding people that don't yet know me that would want to use my services. And so that' that's where a lot of the content creation comes on, like that blogging side that I mentioned and the YouTube side because your social media is good to send out to people that know you already are on your friends list. But there's a whole world of people out there that don't yet know you or don't know your product or don't know that you offer your service and would very much benefit from it. So YouTube and Google are the two biggest search engines out there and they do an incredible job. So that's the thing that when I was doing that, that work as a marketing manager for Modestate is the company that I worked for before I got into the real estate industry. Because I had, I had had that, that job in college that showed me the power of search marketing and organic marketing. I gave it a shot and I was like, I don't know what this is going to do or if it's going to be effective, but I'm going to, I'm just going to full send it on this. And so I created this master platform on their website and unfortunately it's been taken down since after I left the content that they took down the website. But it was amazing. I just, I made dozens and dozens of blog posts that were very much geared toward, toward what could somebody be searching that I could write about that they would click on and send them to me or at the time send them to my, to, to this agency. And so for example, for, for our purposes again in the real estate industry, but it wouldn't have to be necessarily geared toward the real estate industries is we would say, okay, what are the pros and cons of living in Castle Rock, Colorado? What, what are the best neighborhoods in Denver, Colorado? What are the best this, this like things that people are looking for. If someone who, what are, what's my client? What, what's my ideal client going to be searching on YouTube or Google? Let me make content about it. And not only that, not only only am I going to make content about it, but what other content has been made? What other blogs have been written? What other YouTube videos have been filmed? And how can I make mine longer and better? Oh wow. There's a video out there about the five pros and the five cons of living in Denver. I'm going to make a video about 11 pros and 11 cons of living in Denver. Oh, there's a, you know, a blog that's been written about. What are the top five things to do in Highlands Ranch, Colorado? We've got one for 15 things to do in Highlands Ranch, Colorado. And so that's what I, that's what I did is I just found all this content that our ideal client was searching for, wrote about it, and then made a video about it and then posted it on Facebook and YouTube. Nothing. No paid advertising. I've never done any paid social media posts or anything. I've never done any paid ads for myself at least. But when you make this content, it's so searchable, you start to rank. And that's what happened from out of state back in the day is we started to rank highly. You could type in Castle Rock, Colorado, enter and modestate would be boom, boom, boom up there. And we would start to get these inbound leads, people that were just searching and clicking and finding and wanting more information. And it ended up being an incredible generation of potential business for the company. So, I mean, there's all sorts of things that we could get into there, but that was very effective. But I think just a mix of posting, making sure the people that know you know what you do, and then finding those through organic content that don't yet know you but could really use your services or your product is incredibly resourceful.

Jon LaClare [00:17:12]:
And I imagine our audience, I hope, is pondering, you know, one of the reasons I do this podcast. I think it's great to hear from people that have had successful stories, right? And every interview is going to be something a little bit different. The goal is really to get our audience thinking, okay, how do I apply this in my business? Get. So if there's one nugget out of our entire conversation that changes the direction of a business, of our audience member, you know, any specific audience member. It's a win, right? That's my goal. 1. And I think I've had some great ideas just listening to you. I love what you've been doing. I do want to encourage our audience. You can. We'll give you the link tree link for Landon. You can see all this content. Look in the show notes when you go. You know, check out the show on harvestgrowthpodcast.com or any of the podcast platforms or YouTube etc, make sure that link, tree link is everywhere. Is that something that's easy to say? Is it a short link or is it just, is it a longer one? We'll just include in Our copy. Yeah, perfect. Perfect. Yeah. So it's there everywhere. So I want to talk about measurement. You do a lot, right? How, how do you, what process do you use to find out what's working? Right. The nice thing about doing content is if we measure, we see what's working, we know what to make it, you know, even better next time we do the next round of content. So what do you do to measure to see what's working, what's not, so anytime.

Landon Bellum [00:18:35]:
So I've got a spreadsheet. I, I love spreadsheets. I took a spreadsheet course in college and they've stuck with me ever since. And I love them. I could be in them all day. I do a spreadsheet of all of my, and I have it broken down by year, so 23, 24, 25. And I have all of my closed business, all of my under contract business. I've got my pipeline in there, my active listings, and I need to track and see, okay, how much, you know, how much did I spend to get this or what, how much money is potentially coming in from this, etc. Etc. But I think the most, you know, one of the really valuable things that I have in there on that spreadsheet is what was the source, what was the lead source that ultimately led this person to me, to where I got this business? I'll admit, I think I could be a little bit more specific and that's something that I've been considering doing, when I can find the time to do it, is be a little bit more specific in those sources. Because right now it's like, oh, this one's from, you know, the Zillow program I'm on. Or this one's a sphere person, AKA this is a friend or family. But where did I meet that person? Or how did they truly find me? What was the initial piece of contact? So I take pretty good, pretty good track of where, where people come that I am fortunate to do business with. But I think I could get a little bit more detailed on it. And, and once, the more, like you said, the more detailed you can get on your marketing and where your leads come and, and where your closed business comes. And, and at that point, then you can really hone in and say, okay, I'm getting the most from this source. I need to invest more time and money into that. Whereas this one, sure, it's effective, it brings me some business, I get clients from it. You know, I have people buying my product from it, but it's just not as effective. So let's dial it back on that and reallocate that towards this. And also, I think it's always great to be trying new things. Let's try something we haven't even tried before and maybe take some marketing dollars or some opportunities and time and invest it in this new one. See if that's good for us. And if not, then okay, re rinse and repeat and try it with something else. So.

Jon LaClare [00:20:30]:
And you've got a young, beautiful family. That takes time. You want to be with your, you know, your great dad, great husband. It takes time to dedicate to your family. You got to make choices like all of us in our lives, right? Of. Okay, there's do it all, like everything you're saying so far. You know, if people are listening to ideas like I want to do this and this and this, and you've got to make choices, right? I'm sure you make. You make those decisions on a daily, monthly, whatever basis. How do you decide where to invest your time, your money, your creative efforts for marketing, specifically? Because you got to do your job too, right? So there's a lot of time that that takes. So how do you make the decision on where to put your time and effort?

Landon Bellum [00:21:06]:
Yeah, I think the first and most important thing is what is working and whether you love it or not. This thing is working for me, and I've got to keep committing to that. And so one of the ones I. Not super related to marketing, but I'm on this really nice Zillow program and I get a lot of good business from it. And it works. It takes a lot of time. And sometimes, I'll be honest, it could be a complete waste of time because I can meet people that just are truly not interested, but it works. And I have it proven in my spreadsheet. I've. I've gotten a lot of business from it. It works. It can be a pain in the butt, but it works. So that would be, I think, the most important thing. Focus on the things that work, whether you love them or you don't. If it works, it works. And if it works, that means money or potential for money. And then the second thing I'd say is invest things that are. That you're interested in, that you're passionate about. So if. If there's a new marketing technique that you've. You've heard about that seemed interesting, if video is interesting to you, then knock it out. Invest some time into it. It's gonna work. If you're passionate about it, you'll put more time and effort and energy towards it. I'm really passionate about the whole organic blogging, YouTubing, things like that. Not everybody is. So if you're not passionate about it, maybe go focus on something else. But first, focus on the things that work. Second, focus on maybe a piece of marketing or a piece of something that can grow your business that seems interesting to you. Maybe more interesting than paying for, you know, advertisements or something that's not super interesting to everybody. So maybe, maybe there's something else you can focus on too.

Jon LaClare [00:22:38]:
Yeah. And because it takes time and it takes creative effort, it's. I. I love that you talked about your interest or passion. Right. Like, whatever you love to do, you can find a way to make that approach work. So find your passion first and, like, focus behind it. You can't do everything now. With that said, Landon, are there any emerging platforms or technologies or approaches? I imagine you're constantly testing new things. Is there anything that you're, as you look into the future that you're curious to test or maybe that you've started testing recently as another potential marketing approach?

Landon Bellum [00:23:12]:
Yeah, definitely. And they are all 100% related to AI. So I'll give a brief highlight of each one of these platforms that we're starting to test and implement, and. And people can kind of go nuts and see what they think about them. But like I said, if there's any. Any focus that you've probably seen of mine, it's that it's all about the content. And if you have content, the people that you know will see what you do and see that you do it well. People that you don't know can find you. Content is king. Content is super powerful. So if you can get the content, film a podcast or do videos or do video marketing or all sorts of these things, there's get the content, but then there's. There's all sorts of AI implementations that can make that content so powerful quickly and easy. So one of them that I've been really liking right now is, it's called descript. And basically what I've been doing is I've started a podcast as well, and talking about a lot of these things and that we've discussed already. But I can upload my full podcast, video and audio into descript, and through the power of AI, it will go and remove all of the blank moments where there's no one speaking. It can take out the ums and the ahs and, like, these filler words. It can remove all that with AI. And then what I do is I get it all Edited and you can even put in like AI B roll in the background. It can take a lot of the, the very difficult and challenging parts of, of marketing and video and editing out. Then I take that full length video and I can throw it into another AI software called Opus Clip. And Opus Clip turns one long video into tons of dozens of short form videos and it just clicks, it just clips out all these really nice pieces that you talked about during your, your bigger video clips it and then now you have dozens of pieces, dozens of smaller videos that you can send out. So those two are really nice to be able to get content, edit it, get it polished up quickly and nicely. It's not perfect, but it does take a lot of time and effort out of the harder part of editing yourself. But, and then you can take that, post it across your social media. Now again, I'm a big, I'm a big advocate for written content and video content. That's, that's AI that can help with the video content and getting it polished up and nice. Take the transcript, copy and paste the transcript from the long form video podcast or video content that you have. Copy that transcript into ChatGPT or Grok or one of these other very powerful AI tools. Copy it in there and say, hey, can you turn this into a blog post and have it completely optimized for search for search engines on Google and others that and so that I can post it on my website and then all of a sudden with a couple clicks of a button, you have one polished up long form video that you can post on YouTube, Facebook, you name it. You have dozens of short clips that you can post across everything and then you have written content that you can post on a blog. The stuff that you post on your social media will attract people who know you. Turn them into ads. If you're into the paid advertising, great, you name it. And then you'll have the written form content and the YouTube content which can attract people that don't yet know you to you. So yeah, lots of cool things with AI right now. Very, very powerful and great, very effective in terms of how much they cost versus how much it would cost to do all of that work with, with, you know, hired help, whether offshore help in the Philippines or Pakistan or whatever, or not.

Jon LaClare [00:26:42]:
So yeah, or if you could do it yourself, it takes a ton of time, which is why no one ever did. You can do more now simply because the tools are there and it's interesting, we use the exact same tools and they work really well. What I like about them Is I love the idea of video content, of course, right. So we're a video marketing agency, but it's because it works, right. And one of the things that makes it work so well, especially like the way you're talking about your podcast, for example, and the reason we do this is it's genuine content. Still, AI is a very powerful tool to take that genuine content and help us to use it in better ways. I think. So much of the marketing space is being cluttered by completely AI generated content, especially written. Right. Like people where they used to hire college kids to go, hey, study this for 10 minutes and go write a blog. Now they go, they spend two minutes, put in ChatGPT and just copy and paste into a blog. Some of that can be okay, but it becomes a little bit clutter because it's not personal, it's not genuine. And that's where the video first strategy that you're doing works so well because it's a real connection. They see your face, it's really you, and then you're just using your real genuine content and then using AI to put it out in ways that are easily digestible, whether it's written, whether it's video or whatever it might be. So yeah, I love that approach.

Landon Bellum [00:28:01]:
That's right. Well, two things just getting on that a little bit. Two things that Google in particular really, really cares about with their written content on websites and blogs is authority. Are you truly an authority in this realm or are you a college student that's writing about it? You don't know they'll find it. And do you expertise in the realm. And so if you have a video that you've filmed for an hour long talking to, you know, in, in my example, a stager about why staging a home before listing it is so incredibly effective. You link that video onto the written form blog, you take the transcript and you just tell the AI platform, chat GPT or you name it, say, hey, take this and write this as if I did use my tone, use my voice, use my words, quote me in this video. And then all of a sudden we overcome that, that issue where Google is rooting out all these other AI 2 second generated blog posts that are quite obviously not written by people who have authority or expertise in the given industry. So you can get around it that way for sure.

Jon LaClare [00:28:59]:
Agreed, agreed. And it doesn't have to be a lot, you know, heavy amount of work time, work, et cetera, especially if you're comfortable going on camera that takes so much of the effort out and it keeps it Genuine and really works well. Well, Landon, is there anything I didn't ask that you think would be helpful for our audience?

Landon Bellum [00:29:16]:
Oh, I. I don't know. I think if there's any. Any recommendation I can give, it's just go do it. And that's the thing. It. It kills me right now because as soon as I, you know, I told you about that blog and that website and everything and how well it was doing in the YouTube channel, and it was doing so well for. For Modesty, that company I was working for at the time. And then when. When I left that company, went out on my own and joined ReMax, I. I stopped doing it because I started to have success in other ways and I started to get busy. Just the things that the marketing helps you get busy with, I got busy with I was helping people buy and sell homes. So I lost the time to put this effort into those marketing systems. And the thing with organic. Organic content on social media, organic content on Google, YouTube, that stuff needs to sit and it needs to grow. And so I lost a few years of that. I'm starting to get back into it and build it back up again. I know it works. I know it's effective. I know it will be impactful for my business. But because I got busy, I stopped doing the small and simple things. I stopped doing. I let that pillar go for a while. And so if there's any recommendation I can give, it's, hey, if there's something in the back of your mind, maybe it's something we talked about today, maybe it's something you've heard on a few podcasts ago with Jon. Paid advertising, organic social media. If there's something that's on your mind, you're like, I know I need to do it. I need to get into it. I just don't want to take the leap. I don't want to invest the money. Just do it. Marketing is something that has to grow. If you're going to have a paid, paid advertising campaign, it doesn't just immediately bring all the results in overnight. It has to grow. Organic has to grow. If you're doing, I'm going to start doing a mailing campaign where I'm sending out direct mail to people in my neighborhood. Like, that needs to grow. That doesn't get clients overnight either. Don't hold yourself back and hold back your success because you're scared to spend some money on your business business. Don't hold yourself back because you're scared to try out some new marketing platform. Just do it. Because if you're ever going to regret something, it's going to be you regretting not trying something new and not investing into a new piece of marketing or content. I promise you you won't look back and regret trying something even if it didn't work because it at least led you in a better direction.

Jon LaClare [00:31:31]:
I love that. That's a great summary. I echo everything you said and what I love about today's technology is you can do so much more that you know, 18 years ago when my business I had some of these ideas or similar things right about doing content specifically. But where do you find the time to do it and to edit it and to distribute it etc? But there are technologies out there, especially with AI, that you know, start with the genuine real content or you know, high quality content and then use AI to distribute it to get it in the right formats for you can do a lot more. So great way to summarize. Just get out there and do it. But also find tools that help you. You know, you mentioned some great ones. Somebody else may be thinking about another IDE idea that this interview spawned in their head. There's tools for most things, right? Find the tool that's going to help you succeed. Well Landon, this has been a lot of fun. I do encourage our audience. Check out his link tree link and if you want to reach out to Landon. If you or somebody you know is in the Castle Rock, Colorado area just south of Denver, same town I live in as well and has any kind of real estate needs or questions about it. Landon is an amazing resource for that. We'll post his phone number in the show notes as well. So whatever platform you're on, if you're watching this on YouTube, listening on your your device on a Apple podcast, or you can go to our website harvestgrowthpodcast.com and find the notes to the show, full transcript you can search, etc. But of course his contact info and his link tree information as well. Well, thanks for tuning in to today's episode where we uncover stories and strategies behind some of the most successful marketers out there. If you're looking to take your own business to the next level, be sure to visit perfect launch.com you can grab a free copy of my book the Perfect Launch System. It's packed with proven principles we've developed over the past 20 years, helping hundreds of businesses launch and grow successfully. Plus you'll also get exclusive one page summaries of some of our most popular podcast interviews. Real world insights you can apply right away. Head to perfectlaunch.com and start building your perfect launch today. Until next time, keep learning, keep launching and keep growing.