The Harvest Growth Podcast
Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
The Harvest Growth Podcast
Building a Premium Product Brand: Colton Forth on Juke Audio, Customer Trust, and Copycats
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Colton Forth, President of Juke Audio, to discuss how a personal home audio problem turned into a fast-growing consumer electronics brand.
Colton shares how he and his father originally developed Juke Audio for their own family home after receiving expensive five-figure quotes for an in-ceiling speaker system. What started as a practical solution for their own needs eventually became a commercial product designed to make whole-home audio more affordable, elegant, and reliable.
The conversation explores the advantages of built-in audio systems over bulky “wireless” speakers, especially for new construction, remodels, and retrofits. Colton explains why hardwired, centralized audio systems can offer better aesthetics, stronger reliability, and higher sound quality than many plug-in alternatives.
Colton also walks through the early days of launching Juke Audio, including the unforgettable first sale around Thanksgiving 2019, the simple website that helped validate demand, and the handwritten notes that helped create early customer loyalty. From there, he shares how the company built trust through industry trade shows, awards, customer support, Crutchfield, Amazon, authentic founder-led social media content, and user-generated videos.
This episode also dives into one of the toughest challenges product brands face: copycats. Colton explains how Juke Audio dealt with a company that copied its product design, logo, listings, and marketing assets — and how patents, legal action, strong branding, and founder authenticity helped protect the business.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why built-in home audio can outperform bulky wireless speaker systems
- How Juke Audio started as a solution for Colton’s own family home
- What Colton learned from the company’s very first sale
- How handwritten notes and accessible customer support built early trust
- Why industry awards and trade shows helped validate the brand
- How Juke Audio earned a major retail partnership with Crutchfield
- Why authentic founder-led video ads can outperform overproduced content
- How user-generated content can fuel both marketing and product development
- What product founders should know about copycats, patents, and brand protection
- Why the best time to start building your business may be right now
If you’re building a premium product, launching a technical consumer brand, or trying to create trust in a competitive market, this episode offers practical insight into product validation, customer support, authentic marketing, and long-term brand protection.
To learn more about Juke Audio, visit JukeAudio.com. You can also find Juke Audio on Amazon and Crutchfield.
Do you have a brand you’d like to launch or scale? Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.