The Harvest Growth Podcast
Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
The Harvest Growth Podcast
The Marketing Strategy Behind a Fast-Growing Wellness Brand
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In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Allie Egan, founder of Veracity, to discuss how she built a science-backed wellness brand by combining product innovation, expert-led marketing, and a deep understanding of the consumer health space.
Allie shares how her background in finance, product marketing, eCommerce, and consumer brands helped shape her approach to entrepreneurship. From early experience with companies like Glossier and Estée Lauder to helping scale Cynthia Rowley’s direct-to-consumer business, she explains how understanding product, brand, finance, and marketing together can help founders build something that truly stands out.
The conversation dives into the decision to raise outside capital, especially when building clinically backed consumer products that require more investment than a simple private-label launch. Allie explains why funding can help founders reduce personal risk, invest in better science, and tap into experienced consumer investors who bring more than just money to the table.
Jon and Allie also discuss how Veracity has grown through expert-led content, including physicians and health professionals who genuinely believe in the product and science behind the brand. Rather than relying only on traditional influencers, Veracity has built trust by creating content rooted in education, authenticity, and real expertise.
If you’re launching a product in a competitive category, trying to build trust with customers, or wondering how to scale a consumer brand without losing focus, this episode offers valuable insight into what it takes to create a brand with long-term potential.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why science-backed consumer products often require more capital than simple product launches
- How outside investment can support product development, clinical research, and growth
- Why the right investors can bring valuable connections and brand-building experience
- How expert-led content can outperform generic influencer marketing
- Why authenticity matters when working with influencers, physicians, and affiliates
- How to personalize marketing content for different customer segments
- Why innovative products should build on what customers already understand
- importance of focusing on one hero product before expanding too quickly
- How sampling and free trials can become powerful marketing engines
- And so much more!
Want to learn more about Veracity?
Visit veracityhealth.co to explore their products and research. You can also follow Veracity on Instagram and TikTok at @veracityhealthco.
Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.