The GTM Reset – The B2B Operating System Podcast
The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose.
Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system.
If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model.
Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system.
Episodes cover:
- Market visibility across the total addressable market
- Weekly broadcasting for trust and authority
- Anonymous buyer behaviour in B2B
- Meeting-readiness systems and AI-assisted preparation
- Revenue infrastructure, telemetry and commercial control
- The retraining of sales, marketing and customer success teams
Many episodes are audio editions of the live show. Where visuals or illustrations are referenced, links are included in the episode description so listeners can watch the full version and access the supporting resources.
This is not another demand generation podcast. It is a practical challenge to broken B2B GTM and a guide to what replaces it.
