The GTM Reset – The B2B Operating System Podcast
The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose.
Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system.
If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model.
Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system.
Episodes cover:
- Market visibility across the total addressable market
- Weekly broadcasting for trust and authority
- Anonymous buyer behaviour in B2B
- Meeting-readiness systems and AI-assisted preparation
- Revenue infrastructure, telemetry and commercial control
- The retraining of sales, marketing and customer success teams
Many episodes are audio editions of the live show. Where visuals or illustrations are referenced, links are included in the episode description so listeners can watch the full version and access the supporting resources.
This is not another demand generation podcast. It is a practical challenge to broken B2B GTM and a guide to what replaces it.
Episodes
46 episodes
Visibility at Total Addressable Market Scale
Most B2B companies are still trying to grow revenue using a model that no longer fits how senior buyers behave. They count pipeline stages, measure campaign activity, and add more Martech, while the real problem sits somewhere else entirely: vi...
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Season 4
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Episode 5
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1:23:26
10,000 Prospects & 2 SDRs - Impossible Maths
Many B2B companies have a Total Addressable Market of thousands of organisations, yet their entire pipeline strategy relies on a small number of SDRs making cold calls.But when you actually run the numbers, the mathematics ...
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Season 4
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Episode 4
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53:34
Enterprise Buyers Do Not Think Like Consumers - Here's Why
The weekly GTM Operating System broadcast for B2B CEOs.Rethinking how enterprise companies generate revenue.For more than a decade, many B2B go-to-market strategies have quietly adopted thinking from the consumer marketing ...
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Season 4
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Episode 3
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59:58
Why Martech Cannot Fix a Broken Model and the New Business Operating System
The weekly B2B Operating System broadcast for CEOs. Replace outdated Martech. Engineer predictable revenue.If adding tools has not improved predictability, the issue is not technology. It is architecture.In this sessio...
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Season 4
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Episode 2
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42:36
The B2B Operating System That Fixes Your Revenue Leaks
This is the audio edition of B2B GTM Live with Nigel Maine from salesXchange. This episode was originally broadcast as a live show with supporting visuals and illustrations. To watch the full video version and access the supporting r...
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Season 4
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Episode 1
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51:53
B2B Strategy 2024 & End of Year Show #12
Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs hav...
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Season 3
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Episode 12
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1:15:05
Getting On The Radar of B2B Prospects - #11
If your prospects don’t know who you are or what you do, you’re finished! After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ...
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Season 3
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Episode 11
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1:07:20
Achieve B2B Sales Success: A Live Show Blueprint You Can Use - #10
In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, i...
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Season 3
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Episode 10
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1:07:07
Increasing Revenue - Live Q&A for B2B Tech, SaaS & Services - #09
Ask your questions about new business development and prospect engagement on LinkedIn - or you can post/ask beforehand.Call: 0800 970 9751Text: 07547 187383Email: nigel@salesxchang...
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Season 3
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Episode 9
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1:18:57
B2B Strategy For Getting New Business in 2023/4 and Beyond! - #08
Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?Is marke...
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Season 3
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Episode 8
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1:12:05
The Quest to Systemise B2B Sales - The SalesXchange Story #07
The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.This doesn’t mean it’s another oppo...
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Season 3
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Episode 7
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1:30:04
B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06
When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies...
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Season 3
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Episode 6
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1:15:56
How Talent Acquisition and Recruitment is Broken for B2Bs - #05
26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consult...
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Season 3
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Episode 5
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1:11:29
Is Digital Marketing Killing Your Business #04
🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-yea...
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Season 3
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Episode 4
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1:07:39
CEOs – Stop Steering Towards the Iceberg! - B2B Digital Selling - #03
🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-yea...
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Season 3
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Episode 3
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1:11:32
Can One Business Strategy Suit Every SME & Enterprise? - #02
Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being pro...
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Season 3
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Episode 2
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55:16
Copycat Business Plans Exposed! B2B Digital Selling for Investors - #01
Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being pro...
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Season 3
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Episode 1
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45:52
Live Streaming: B2B Digital Selling Review
Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…In this article, I share my valuable insights of hosting the previous live ...
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Season 2
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Episode 6
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1:11:54
Business Events & Roadshows - B2B Digital Selling
SummaryLive Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly rev...
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Season 2
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Episode 5
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1:00:33
Getting Prospects at Scale - B2B Digital Selling
Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale. This is the Digital Selling strategy that only a few busines...
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Season 2
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Episode 4
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49:16
Preparing your Business for Its Next Phase - B2B Digital Selling
Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. Traditional B2B sales strategies lik...
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Season 2
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Episode 3
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49:02
Great Content Wins Deals for B2Bs - Digital Selling
The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there. Here’s the show outline: -Show #2 Creating C...
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Season 2
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Episode 2
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40:34
State of the Nation - B2B Digital Selling
B2B new business development is in desperate need of change. After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.The issues surrounding poor bu...
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Season 2
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Episode 1
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44:47
Digital Transformation for CFOs: The Sales & Marketing Problem
When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO. However, when it comes to new strategies and direction, one can onl...
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Season 1
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Episode 23
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58:32
C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business. The trouble is, the main players involved are realising that the activities they were used to undertaking ...
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Season 1
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Episode 22
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1:05:13