School Communications Scoop
Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
Podcasting since 2019 • 159 episodes
School Communications Scoop
Latest Episodes
From Click to Classroom: the Well-Managed Website
When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are clicking through your website, judging whether yo...
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Season 8
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Episode 20
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6:03
Picture This! School Website Photos, Part 2
This article is a continuation from School Website Photography, Part 1, which was to help you capture, curate, and use real school website photos to advance...
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Season 8
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Episode 19
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6:57
Picture This! School Website Photography that Engages, Part 1
Picture the last time you scrolled a website on your phone. Did you read the paragraphs first—or did the images tell you, in a heartbeat, whether you were in the right place? Parents judge a school site in the same way. A shot of engaged studen...
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Season 8
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Episode 18
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6:17
School Customer Service Training, Part 3
If Parts 1 and 2 explained what terrific service looks like, Part 3 shows how to teach it, practice it, and keep it pulsing through your halls long after the kick-off workshop. Because the best school customer service training isn...
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Season 8
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Episode 17
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12:26
School Customer Service Training, Part 2
Great school customer service training doesn’t stop at catchy greetings and mission statements. Today, we’re sharpening the tools that turn everyday conversations into relationship-building moments:Active listening – hear wha...
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Season 8
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Episode 16
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9:44