School Communications Scoop
Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
Episodes
147 episodes
Are you sharing schools vocational education's value?
Attending a tech school, trade school, vocational school, or other job training program offers various advantages that can benefit many individuals. Are you sharing these benefits and effectively marketing your vocational school to increase enr...
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Season 8
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Episode 8
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6:24
10 Ways to Boost Your School Enrollment
Many parents are looking for the best educational solution for their children. Some are looking for pre-schools, others are selecting the right K-12 district. Either way, they are making choices, and for you to become one of those choices, you ...
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Season 8
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Episode 7
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8:54
School Choice Marketing: embracing the challenge and competing ethically
The concept of school choice has gained significant momentum in recent years, reshaping the educational landscape. It introduces a competitive dynamic, urging schools to adapt and innovate to attract students. However, this competition must rem...
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Season 8
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Episode 6
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8:30
Are Parents Actually Using Your School Website?
Let’s be honest: your school’s website is one of your most important tools for communication and engagement. It's often the first impression prospective families get of your school, and it's also where your current families turn for information...
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Season 8
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Episode 5
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5:25
Using testimonials to build your schools reputation; a comprehensive guide
In today’s competitive educational landscape, a strong reputation is key to attracting prospective families, retaining students, and solidifying community trust. One of the most powerful tools in the arsenal of school marketing, school public r...
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Season 8
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Episode 4
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4:50
15 Reasons to Choose School Webmasters for Website Management
When it comes to running a school, having a professional online presence is not just beneficial—it's essential. That’s why many institutions turn to School Webmasters, the trusted school website provider, and school web design professionals to ...
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Season 8
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Episode 3
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7:16
Implementing Simple School Marketing; one day at a time
In the competitive world of K-12 education, effective school marketing can seem overwhelming. Discover how to simplify your school’s marketing efforts with daily, manageable strategies.
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Season 8
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Episode 3
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10:15
5 School Website Goals for 2025
So, now that we are heading into the second half of the school year, it is the perfect time to review the school website and refocus on how you can better communicate with and engage your parents and students.Here are five New Year resol...
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Season 8
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Episode 1
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9:28
Effective marketing strategies to increase school enrollment
Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary ob...
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Season 7
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Episode 21
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7:35
Importance of your vocational school website
While traditional high schools, colleges, and universities offer the necessary prerequisites for academic and intellectual fields, their offerings and curricula are often generic.On the other hand, the vocational school can stand out fro...
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Season 7
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Episode 20
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10:19
Can Becoming a Phone-Free School Improve Student Education?
There are advantages and disadvantages to immediate access. It is reassuring for parents to know they can reach their child anytime. However, research shows that the reassurance parents enjoy limits the self-assurance that this continual superv...
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Season 7
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Episode 19
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8:59
Why school need to keep their websites updated
In the digital age, a school’s website is more than just a virtual brochure—it’s a dynamic hub of information, school communication, and community engagement. Keeping a school website updated is not merely a matter of aesthetics or...
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Season 7
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Episode 18
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6:23
What teachers wish parents would do in preparing students
Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites.Fo...
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Season 7
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Episode 17
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7:30
How Trade Schools Win Using Inbound Marketing
If your school is a trade school or vocational ed tech school, this is an excellent time to be one. Now more than ever, parents and students are considering alternatives to academic colleges and degrees.Make sure your trade school stand...
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Season 7
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Episode 16
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8:58
School Ads: Top Dos and Don'ts
Every school manager aspires to improve admissions. So, the question is, how can you improve your brand awareness and increase your student enrollment rate?One of the most effective ways is school advertisement. You have numerous o...
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Season 7
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Episode 14
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15:14
Why Use Online Forms on Your School Website
Let's say you have a prospective student (or their parents) who might be interested in enrolling. You'd love to convince them you are the right fit, but you can't do that without knowing who they are, what they are looking for, or how to ...
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Season 7
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Episode 15
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12:56
School Newspaper Ideas: tips and ideas
As each the new year starts, every school is looking for ideas and techniques to level up its branding game. The high school newspaper is certainly one of the most flexible ways to keep students and faculty informed about what’s going on in and...
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Season 7
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Episode 13
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6:33
Podcasting for Schools: what are the benefits
As a school manager, you might wonder whether starting a school podcast is a good idea or not. Here are all the answers you need. Together, we’ll examine some of the key benefits of podcasting and see if it’s time to start your own podcast.&nbs...
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Season 7
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Episode 12
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14:30
7 Marketing Strategies for Private Schools
Strong brands can outshine the competition, build a broader customer base, and establish long-lasting brand loyalty. But how do we achieve this level of perfection? How, for instance, can a private school promote its educational services to sta...
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Season 7
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Episode 11
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15:30
18 School Blogs You Should Read
An education blog is more than a platform to find written articles. It’s one of the greatest digital learning resources that can be integrated into schools’ teaching strategies. For school administrators, blogs can also be invaluable training f...
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Season 7
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Episode 10
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14:11
School Newsletter Ideas: essentials for getting started
School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community.At...
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Season 7
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Episode 9
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15:04
Crafting Smart School Marketing Strategies that Work
Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and st...
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Season 7
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Episode 8
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22:15
10 ways to improve your school website
School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done rig...
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Season 7
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Episode 7
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14:46
School Instagram Account Ideas You Should Consider
Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement.The user-friendly interface, efficient navigability, easy-...
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Season 7
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Episode 6
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11:21
School Facebook Page Guidelines & Tips
Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps ...
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Season 7
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Episode 5
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19:09