The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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The Affiliate Marketing Podcast
High Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.
Listen to find out more about:
- Actionable steps for businesses to implement in their CRO strategies for 2025.
- Identifying the right opportunities is key to effective optimization.
- Expert help can guide businesses in optimizing their conversion strategies.
Key segments of this podcast and where you can tune in to go direct:
[04:45] Making the best of the traffic you’ve got.
[06:40] The five tactical steps you need to take.
[27:44] The importance of the results you gain and how they can guide you.
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