The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.
Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
Need help with your Affiliate Program? Want to launch an affiliate program successfully?
Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!
>> Book a free call HERE: https://affiversemedia.com/contact/
Episodes
238 episodes
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing t...
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Season 21
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Episode 1
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33:32
Not Just a Moment: Why Affiliate Marketing is Everything
In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face i...
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Season 21
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21:30
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing a...
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Season 20
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Episode 11
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36:56
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its mark...
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Season 20
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Episode 10
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40:17
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models ...
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Season 20
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Episode 9
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30:56
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global...
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Season 20
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Episode 8
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31:12
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of...
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Season 20
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Episode 7
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31:38
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency
In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands...
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Season 20
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Episode 6
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31:10
AI for Non-Techies: How to Leverage Automation Without Losing Creativity
In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, a...
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Season 20
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Episode 5
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34:22
How CSS Publishers Can Boost Your Affiliate Program Sales
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing...
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Season 20
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Episode 4
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32:26
SEO Volatility & Affiliate Growth: How Publishers Are Adapting
In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of...
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Season 20
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Episode 3
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32:16
The Art of Media Buying and How That Fits Into Your Affiliate Program
In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on adver...
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Season 20
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Episode 2
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29:39
Simplifying Complex Strategies: Growing an Audience to 25 Million Followers
In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing whil...
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Season 20
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Episode 1
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33:40
The Affiliate Marketing Playbook: Key Insights from This Season's Guests
Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed epis...
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Season 19
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Episode 11
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31:18
Adult Affiliate Marketing Strategies
Content Warning: Adult ThemesThis episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.Listener discretion is advised...
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Season 19
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Episode 10
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28:22
Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies
This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveragin...
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Season 19
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Episode 9
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41:56
Secrets to Building Loyal Affiliate & Customer Audiences
In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importa...
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Season 19
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Episode 8
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36:23
How To Plan Your Affiliate Growth Strategy For 2025
Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictio...
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Season 19
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Episode 7
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35:33
New Year, New Goals & My 2025 Affiliate Marketing Predictions
In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. <...
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Season 19
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Episode 6
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15:23
Seasons Greetings & Looking Back on 2024
This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal miles...
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Season 19
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Episode 5
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16:03
Performance vs. Perception: The Budget Disconnect in Affiliate Marketing
In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels...
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Season 19
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Episode 4
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34:18
How to Scale your SaaS Affiliate Program and Build Long Term Partnerships
In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, t...
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Season 19
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Episode 3
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38:39
High Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss t...
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Season 19
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Episode 2
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32:46
The Ultimate Guide to Brand Partnerships (Where, What, Why, How)
Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape...
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Season 19
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Episode 1
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32:02
Season In Review: Key Takeaways From This Season’s Guests
The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essenti...
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Season 18
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Episode 11
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33:21