The Affiliate Marketing Podcast
We’re on a quest to help the world do affiliate marketing better. Join your host, Lee-Ann Johnstone, Founder of Affiverse, and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers, and more to discover how digital and affiliate marketing are constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales.
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Episodes
298 episodes
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to r...
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy?Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Busine...
How AI is Democratising and Personalising Affiliate Program Management
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day?Today, Lee-Ann sits d...
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast!In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, f...
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads?In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, t...
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management?In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic...
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners...
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the PartnerDorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more t...
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely?If your affiliate program and creator program sit in separate budget...
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann t...
From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen.Olivia Davson is the co-founder of Cubbi, the ...
AEO, GEO, SEO: Who, What & Why
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them.If you have been half-listening to conversations about AI search and hoping it will settl...
Is Your Affiliate Program Sick? How to Triage It
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will...
Mastering The Art of Difficult Conversations With Affiliate Partners
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.If you have ever walked into a partner meeting already dreading it,...
Why Traction Beats Perfection: Unveiling the Power of HerPlay
From Casino Dealer to iGaming Exit: What Hustle Actually Looks LikeYou've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel i...
Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performanceIf you missed any episode this season, or if you listened to all of them and want to make sense of where th...
Rethinking Affiliate, Creator, and Marketplaces with Levanta
The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about...
Open Attribution: The Fix for the Zero-Click Era
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right NowSearch is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to ...
The Hidden Affiliate Risk That Could Sink Your Brand
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line.If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wold...
Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently)If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-B...
Awin's Adam Ross: Why Affiliate Still Wins! Two Decades Distilled in One Episode
Why tracking everything your affiliates do matters more now than ever before (and what conversion protection tells us about lost revenue)If your affiliate program isn't tracking properly, you could be losing millions without real...
Beyond Discounts: Zilch Reveals What Actually Influences UK Purchases Today
If you're running an affiliate program based purely on last-click attribution, you're missing the complete picture of how customers actually buy. Phil Thompson, Partnerships Manager at fintech publisher Zilch, shares insights from their platfor...
Conversations with a Pinnacle of the Affiliate Industry
When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two decades of watching her he...
Why Human Approaches to Building Affiliate Partnerships Still Work
The OG Publisher's Blueprint for Building Partnerships That Actually LastYour affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder of Squirrel ...
The Great Affiliate Bypass: Understanding the Impact of AEO in 2026
Why Your Affiliate Program Might Be Losing Traffic Without You Realising ItWhen 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers discover fin...