The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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Episodes
291 episodes
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the PartnerDorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more t...
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely?If your affiliate program and creator program sit in separate budget...
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann t...
From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen.Olivia Davson is the co-founder of Cubbi, the ...
AEO, GEO, SEO: Who, What & Why
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them.If you have been half-listening to conversations about AI search and hoping it will settl...
Is Your Affiliate Program Sick? How to Triage It
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will...
Mastering The Art of Difficult Conversations With Affiliate Partners
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.If you have ever walked into a partner meeting already dreading it,...
Why Traction Beats Perfection: Unveiling the Power of HerPlay
From Casino Dealer to iGaming Exit: What Hustle Actually Looks LikeYou've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel i...
Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performanceIf you missed any episode this season, or if you listened to all of them and want to make sense of where th...
Rethinking Affiliate, Creator, and Marketplaces with Levanta
The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about...
Open Attribution: The Fix for the Zero-Click Era
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right NowSearch is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to ...
The Hidden Affiliate Risk That Could Sink Your Brand
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line.If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wold...
Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently)If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-B...
Awin's Adam Ross: Why Affiliate Still Wins! Two Decades Distilled in One Episode
Why tracking everything your affiliates do matters more now than ever before (and what conversion protection tells us about lost revenue)If your affiliate program isn't tracking properly, you could be losing millions without real...
Beyond Discounts: Zilch Reveals What Actually Influences UK Purchases Today
If you're running an affiliate program based purely on last-click attribution, you're missing the complete picture of how customers actually buy. Phil Thompson, Partnerships Manager at fintech publisher Zilch, shares insights from their platfor...
Conversations with a Pinnacle of the Affiliate Industry
When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two decades of watching her he...
Why Human Approaches to Building Affiliate Partnerships Still Work
The OG Publisher's Blueprint for Building Partnerships That Actually LastYour affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder of Squirrel ...
The Great Affiliate Bypass: Understanding the Impact of AEO in 2026
Why Your Affiliate Program Might Be Losing Traffic Without You Realising ItWhen 62% of AI citations reference affiliate sources but only 20% link to direct providers, something fundamental has shifted in how consumers discover fin...
Honey, We Have a Problem? Navigating the Affiliate Channel in 2026
Why Auto-Approving Affiliates in 2026 Is Like Leaving Your Front Door Wide OpenIf you're still auto-approving affiliate applications or letting every partner type into your program without a clear strategy, this episode explains e...
New Year, New Season: Affiliate Marketing Review and What's to Come
The Year Affiliate Marketing Proved Its Power While Rewriting All the RulesIf you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most ...
A Christmas Wrap-Up: The Conversations That Shaped This Season
A Christmas Day Special Celebrating the Insights, Breakthroughs, and Bold Conversations That Defined Our SeasonWelcome to this very special Christmas Day edition of the Affiliate Marketing Podcast. Throughout Season 23, we dug deep into ...
Ethical Affiliate Marketing in the Age of AI
When Automation Becomes Dehumanisation (And How to Stop It Before You Lose Your Best Partners)If you're using AI to manage your affiliate program but wondering why engagement keeps dropping, this episode explains exactly what's going wro...
Pathways to Performance: Mastering the Modern User Journey
Why Your Clicks Are Down But Your Impact Might Be UpIf your affiliate traffic feels fragmented and you're wondering whether to panic about AI search, this episode cuts through the noise. Ewen Finser, CEO of ScaleVisible, shares ba...
5 Tips for Growing your Affiliate Program in Emerging Markets like LATAM
Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire)If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might ...
The Future is Agentic: How to Prepare for AI in Affiliate Marketing
Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer ExperienceIf you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the ...