The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.
Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
Need help with your Affiliate Program? Want to launch an affiliate program successfully?
Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!
>> Book a free call HERE: https://affiversemedia.com/contact/
Episodes
264 episodes
Why Human-Centred Marketing Beats Every Algorithm
In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the G...
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Season 23
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Episode 4
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31:13
Affiliate Story: From Side Hustle to Global Publisher Platform
What happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europ...
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Season 23
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Episode 3
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32:32
Performance with Purpose: The Next Era of Affiliate Marketing
In this essential episode, we sit down with Florin Simovici, CEO of TrafficManager and author of the industry's most comprehensive guide to building and managing affiliate programs. With 15 years of experience across multiple verticals—from iGa...
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Season 23
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Episode 2
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35:30
The Secret Formula to High-Impact Content
What if everything you've been taught about promotional content is backwards?In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's...
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Season 23
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Episode 1
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29:14
The Partnership Playbook: What This Season Taught Us
After eleven episodes dissecting partnership dynamics from every conceivable angle, this season finale doesn't just recap — it crystallises the precise tactical moves separating forgettable affiliate relationships from decade-spanning strategic...
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Season 22
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Episode 12
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41:36
The Five Step Flywheel for Growing a Successful Partnership
Building successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-...
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Season 22
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Episode 11
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41:43
Data Partnerships: A Blueprint for Affiliate Program Success
Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Joh...
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Season 22
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Episode 10
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35:11
Creating High-Value Connections: Relationship Mastery for Performance Marketers
From self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. <...
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Season 22
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Episode 9
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34:28
Lessons from Both Sides: Building Stronger Affiliate Relationships
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly make...
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Season 22
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Episode 8
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27:17
Partners, Not Just Payouts: What Really Makes Partnerships Work
This week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becomi...
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Season 22
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Episode 7
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33:14
Trust, Strategy, and Teamwork: The Foundations of Affiliate Success
From the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, F...
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Season 22
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Episode 6
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37:33
Why Retention Strategies Support Better Partnership Management
What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of...
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Season 22
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Episode 5
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38:46
How Smart Brand Owners Win Big With The Right Affiliate Moves
Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades o...
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Season 22
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Episode 4
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40:18
The Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for Managers
Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting ...
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Season 22
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Episode 3
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34:43
Building Partnerships That Last: Why Affiliates Deserve More & Operators Need to Listen
In this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podca...
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Season 22
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Episode 2
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38:30
Building Bulletproof Partnerships: Data, Control, Performance & Scaling
Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partner...
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Season 22
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Episode 1
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37:14
Affiliate in Every Moment: Highlights & Lessons from this Season’s Guests
This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed indust...
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Season 21
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Episode 11
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39:29
From Outreach to Outcomes: Building Smarter Affiliate Programs
In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the p...
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Season 21
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Episode 10
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37:02
Optimising Wellness Affiliate Programs with Trust, Tech & Transparency
The health and wellness sector represents one of affiliate marketing's most promising yet challenging frontiers. With heightened regulatory scrutiny, razor-thin profit margins, and an increasingly sophisticated consumer base, brands operating i...
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Season 21
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Episode 9
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34:58
Traffic, Tools & Trust: How Everflow is Powering the New Affiliate Era
This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow. The conversation reveals why tracking beyond the initial conversion is crucial ...
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Season 21
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Episode 8
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32:54
The 6 Affiliate Wonders That Grow Affiliate Programs
Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann John...
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Season 21
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Episode 7
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38:13
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) ...
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Season 21
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Episode 6
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37:50
Performance Meets Precision: Building Stronger Affiliate Campaigns with Data
In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publi...
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Season 21
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Episode 5
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34:51
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today
In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of aff...
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Season 21
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Episode 4
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36:40
Affiliate in Totality – Why Data is the Game-Changer
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions t...
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Season 21
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Episode 3
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32:23