The Affiliate Marketing Podcast
We’re on a quest to help the world do affiliate marketing better. Join your host, Lee-Ann Johnstone, Founder of Affiverse, and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers, and more to discover how digital and affiliate marketing are constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales.
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Episodes
303 episodes
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data, influencers, mobile, and now AI-driven di...
Don’t Play Small: How Makeberry Helps Casino Affiliates Scale Smarter
Casino affiliate marketing continues to grow, but with more brands, publishers, and competition entering the market, finding reliable partners has become increasingly challenging.In this episode of the Affiliate Marketing Podcast, Lee-An...
Scaling Paid Media in the AI Era: Strategy, Optimisation & Market Expansion
Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how to use these tools effectively.In this e...
AI Affiliate Fraud and the New Era of Partner Vetting
AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down with Tautvydas Vasiliauskas, Head of Ma...
How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How do affiliate programs scale when teams, partners, and data become more complex?In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore ...
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to r...
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy?Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Busine...
How AI is Democratising and Personalising Affiliate Program Management
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day?Today, Lee-Ann sits d...
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast!In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, f...
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads?In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, t...
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management?In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic...
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners...
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the PartnerDorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more t...
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely?If your affiliate program and creator program sit in separate budget...
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann t...
From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen.Olivia Davson is the co-founder of Cubbi, the ...
AEO, GEO, SEO: Who, What & Why
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them.If you have been half-listening to conversations about AI search and hoping it will settl...
Is Your Affiliate Program Sick? How to Triage It
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will...
Mastering The Art of Difficult Conversations With Affiliate Partners
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.If you have ever walked into a partner meeting already dreading it,...
Why Traction Beats Perfection: Unveiling the Power of HerPlay
From Casino Dealer to iGaming Exit: What Hustle Actually Looks LikeYou've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel i...
Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season
Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performanceIf you missed any episode this season, or if you listened to all of them and want to make sense of where th...
Rethinking Affiliate, Creator, and Marketplaces with Levanta
The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about...
Open Attribution: The Fix for the Zero-Click Era
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right NowSearch is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to ...
The Hidden Affiliate Risk That Could Sink Your Brand
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line.If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wold...
Trust Over Transactions: Building Loyalty in Modern Affiliate Marketing
Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently)If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-B...