The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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The Affiliate Marketing Podcast
Performance vs. Perception: The Budget Disconnect in Affiliate Marketing
In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.
The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.
Key segments of this podcast and where you can tune in to go direct:
[03:48] The Current State of Affiliate Marketing
[17:30] Integrating Affiliate Programs with Brand Strategy
[26:43] Key Strategies for Securing Budget
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