The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.
Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
Need help with your Affiliate Program? Want to launch an affiliate program successfully?
Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!
>> Book a free call HERE: https://affiversemedia.com/contact/
The Affiliate Marketing Podcast
The Art of Media Buying and How That Fits Into Your Affiliate Program
In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.
The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships.
Key segments of this podcast and where you can tune in to go direct:
[03:30] Navigating Media Buying Strategies for 2025
[10:00] Understanding Audience Intent and Product Fit
[23:05] Key Strategies for Affiliate Managers
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.