The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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The Affiliate Marketing Podcast
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can benefit both new and established affiliate programs.
Our thanks go to PIN-UP Partners for sponsoring this episode.
Key segments of this podcast and where you can tune in to go direct:
[05:22] Building brand community through merchandising.
[21:10] The transparent approach to affiliate partnerships.
[29:54] Strategic expansion into cricket betting markets.
About Our Episode Sponsor:
This episode is proudly sponsored by PIN-UP Partners, one of the fastest-growing affiliate programs in the iGaming industry. Their commitment to transparency, innovation, and affiliate success has established them as market leaders.
PIN-UP Partners recently launched their own internal podcast series exploring industry trends and best practices - check it out here.
Discover more about the PIN-UP Partners program.
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