The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.
Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
Need help with your Affiliate Program? Want to launch an affiliate program successfully?
Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!
>> Book a free call HERE: https://affiversemedia.com/contact/
The Affiliate Marketing Podcast
From Outreach to Outcomes: Building Smarter Affiliate Programs
In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required for success, and why treating affiliates as customers rather than suppliers is fundamental to program growth. This conversation offers a masterclass in strategic program management for experienced affiliate marketers looking to elevate their approach and navigate the complexities of modern partnership marketing.
Key segments of this podcast and where you can tune in to go direct:
[06:30] The three major industry transformations: platform proliferation, fraud protection, and data transparency.
[30:50] The importance of failure, rapid iteration, and creating a culture of learning
[32:26] Rapid-fire insights on mobile-first approaches, AI tools, and performance incentives.
Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.
ELEVATE 2025: Time is running out to join the revolution!
Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.
Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.
Miss it and miss out!