The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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The Affiliate Marketing Podcast
Building Bulletproof Partnerships: Data, Control, Performance & Scaling
Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail.
In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale from those that stagnate. Whether you're an affiliate manager looking to build stronger relationships with your partners, or an affiliate seeking to maximise your operator partnerships, this episode delivers actionable strategies you can implement immediately.
We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible.
Key segments of this podcast and where you can tune in to go direct:
[19:43] Three tactics for building partnerships that scale beyond basic CPA negotiations.
[25:47] Future predictions: How real-time data and operator quality metrics will reshape affiliate marketing.
[29:36] Career advice: Why affiliate managers need to think like customer success professionals
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.
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